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LG: Give it a ponder, Unicorn

Advertising Agency: Y&R New York, USA
Chief Creative Officers: Ian Reichenthal, Scott Vitrone
Global Creative Director: Darren Moran
ACD/Copywriter: John Battle
ACD/Art Director: Jeff Blouin
Art Director: Evan Benedetto
Art Director: Jan Jaworski
Copywriter: Tara Lawall
Exec. Directors of Content Production: Lora Schulson, Nathy Aviram
Executive Producer: Alex Gianni
Production Company: Smith & Sons
Director: Ulf Johnansson
DP: Stephen Keith Roach
Executive Producer: Philippa Smith
Producer: Nicola Smith
Line Producer: Nancy Cannava
Editorial Company: Final Cut NY
Editor: Carlos Arias
Assistant Editor: Sonejuhi Sinha
Executive Producer: Stephanie Apt
Producer: Viet-An Nguyen
FX’s Company: Smoke & Mirrors NY
Lead Flame Artist: Nic Seresin
Creative Director: Sean Broughton
Executive Producer: Sue Romweber
Producer: Barbara Kontarovich
Audio Companies: Sound Lounge NY, Final Cut Audio NY
Mixers: Philip Loeb, Terressa Tate

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10 comments

morse's picture
morse
15148 pencils

I don't understand this ad. Is this selling LG phones or a public message?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
29870 pencils

Totally agree. It's some sort of weird piggy back onto a fake 'cause' that ends up not selling phones.

+++

"I love some things, and don't love some other things."

bad astronaut's picture
bad astronaut
544 pencils

Well, if you notice...it's not about selling cellphones at all, not even close. It's a social awareness campaign about cyber bullying that actually happens to teens.

sirvan's picture
sirvan
29870 pencils

If that's the case, then this missed the mark. Cyber bullying is a pretty important cause, but this campaign's cleverness gets in the way of that message. Not saying it has to be a "serious" execution, but these spots really are too in love with themselves to be effective. IMHO.

It's good to see Y&R actually get something out the door, though ;)

+++

"I love some things, and don't love some other things."

Migzter13's picture
Migzter13
973 pencils

I love it's message and how it was said.
I dont think this is suppose to sell phones. Just an AD to add fragrance to LG, being morally concerned and all that

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

krautland's picture
krautland
3204 pencils

I can see how this shtick worked for skittles but shit, why repeat your stunt, scott&ian?

pitted prunes's picture
pitted prunes
216 pencils

i liked the message. :)

Prof's picture
Prof
1453 pencils

i have no idea why, i sort of like it.

thought u are absolutely right krautland.

Quite really.

Bastian028's picture
Bastian028
12 pencils

LOVE IT. Hysterical.

ryan_anderson's picture
ryan_anderson
36 pencils

love it!!!

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