00:00
NewerOlder

LG Electronics dLite: Brilliant Together

Advertising Agency: Dojo, USA
Executive Creative Directors / Partners: Mauro Alencar, Geoff Edwards
CFO/Partner: Jeremy Brown
Art Director: Chris Masse
Copywriter: Michael Leibowitz
Senior Producer: Annie Uzdavinis
Partnerships: Audrey Santamarta
Production Company: Paranoid US, Los Angeles
Director: Sophie Gateau
Executive Producers / Partners: Claude Letessier, Cathleen O'Conor
Head of Production: Matej Purg
VFX / Animation: Paranoid Design Studio, Los Angeles
Head of Post Production/Producer: Guillaume Raffi
Lead VFX Artist: Vincent Rogozyk
VFX Artists: Michael Tavarez, Jahmad Rollins, Derek Hansen, Andrew Cook, Naime Perette, Joe Ball, Maggie Balaco, Alexandre de Bonrepos
Production Assistant: Julie Amalric
Track: “White” by LIGHTS
Mix: Lime Santa Monica, CA
Mixer: Sam Casas Asst.
Engineer: Jeff Malen
Executive Producer: Jessica Locke
Color: New Hat Santa Monica, CA
Colorist: Bob Festa

Related videos by Shutterstock

21 comments

atb2005's picture
atb2005
13567 pencils

This was very cute, but way too long. I had to skip forward.

CommandZ's picture
CommandZ
2472 pencils

This was a very long walk for a predictable drink. But damned if I didn't hang on to see the outcome anyway.

Guest's picture
Guest

3 minutes???!! too much.

Guest's picture
Guest

Awesome stuff. But the "ad spiel" at the end was such a break in tone from the rest of the ad and kinda ruined the three minutes leading up to it.

A super with something like "The new LG Delight, with customizable LED screen." would have sufficed instead of the "Hey, so glad you called" girl, and rhetorical announcer "Is it a phone or is it something else?" etc.

Shadow Ops's picture
Shadow Ops
150 pencils

the film itself was a sweet story and a believable bring around to the led screen display with the girl.....she should have said glad you called and then a super...done

Let's keep advertising fun

Guest's picture
Guest

Lights' Youtube channel agrees. :) http://www.youtube.com/watch?v=h-2WTypD16M

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Reminds me of that HP commercial where they are basically doing the same thing with boy+girl, only then on printers.

And as said before, way to long. I skipped and stopped.

Guest's picture
Guest

fun~!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice animation, but to long

Jupiter's picture
Jupiter
547 pencils

LG MTV.

commenting just to gather more pencils:-)

cef's picture
cef
547 pencils

It would be better in its half time i think.

kindlovingsoul's picture
kindlovingsoul
82 pencils

I'm hoping they split or modify this into standard 15 or 30 second segments. Good ad, but way too long.

Guest's picture
Guest

awwwww

Guest's picture
Guest

yeah, way too long. probably just needed a more compelling storyline. in any case, doing LED animation and telling a story has been done. That spot where the man gets off the crosswalk sign.

Guest's picture
Guest

A bit too long? Perhaps, but the eventual outcome was worth the wait. For me, it was engaging and heartfelt.

MikaDo's picture
MikaDo
109 pencils

i really like it :X

ERROR404's picture
ERROR404
770 pencils

ohh the end was really bad! that voice woke me up from this dream :-/

Guest's picture
Guest

wow~~~~~~~~ beautiful ~~~~~~~~~~~

Guest's picture
Guest

Cool!! Nice Idea. but like mentioned below, it is a little bit long.
It would be better to make the short version.

Guest's picture
Guest

i like the story very clear :)

Guest's picture
Guest

wow that was beautiful - left a tingling sensation!
for those who commented on it was too long - i think it was a tie in with the LIGHTS' song "White"

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments