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Cars

Agency: 
Published/Aired: 
September 2009
Description: 

Executive Directors Of Content Production: Lora Schulson, Nathy Aviram

Advertising Agency: Y&R, New York, USA
Chief Creative Officers: Scott Vitrone, Ian Reichenthal
Lg Global Creative Director: Darren Moran
Acd / copywriter: John Battle
Acd / art Director: Jeff Blouin
Senior Producer: Jessica Dierauer
Music Producer: Eric Johnson
Director: Filip Engstrom
Production Company: Smuggler
Executive Producer: Patrick Milling Smith, Brian Carmody
Producer: Kati Haberstock
Director Of Photography: Dariusz Wolski
Visual Effects: Mass Market, New York
Executive Producer: Justin Lane
Producer: Nancy Nina Hwang
Visual Effects Supervisor: Kathy Siegel, Thibault Debaveye
Lead Flame Artists: Nick Tanner, Jamie Scott
Designer: Lutz Vogel
Editorial Company: Level 2 Edit/general Editorial
Editor / sound Designer: Noah Herzog
Assistant Editor: Matt Toder
Executive Producer: Betsy Beale/robert Parker
Producer: Sue Romweber
Telecine: Co3 Ny
Colorist: Billy Gabor
Mix: Sound Lounge
Sound Mixer: Philip Loeb
Music: Q Dept

Comments (19)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

I decoded this TVC as being about a phone with a bigger and better screen than its competitors...
So I think it works – even if I would never buy anything from LG...

Prof's picture
Prof
Activity Score 1449

this ad literally has no point whatsoever. and the copywriting made me want to have a sip of plutonium.

Quite really.

Guest's picture
Guest

It's just you that wants to sip plutonium because there is a point.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice campaign

sirvan's picture
sirvan
Activity Score 29860

What campaign? This is just ONE been-done-before idea with trite music and bad editing.

+++

"I love some things, and don't love some other things."

Wordnerd's picture
Wordnerd
Activity Score 6692

huh? the spot is just saying small, small, small and the solution is bigger better picture? Big entertainmant? if they said 'small picture big entertainment' ok. but this is somehow twisted.

but neat execution

talkingisfree's picture
talkingisfree
Activity Score 2710

True. However nice ad.

maxsteel's picture
maxsteel
Activity Score 98

GOOD WORK!!!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Agree with Wordnerd, idea is somehow a bit twisted but the execution is awesome! 8/10

Osito's picture
Osito
Activity Score 34

great animation :)

silvi's picture
silvi
Activity Score 4172

Impresionante producción!!

pindaro's picture
pindaro
Activity Score 524

very well shot!

Guest's picture
Guest

BIG IDEA.....

PERP's picture
PERP
Activity Score 433

Well, I think it works and serves it's purpose.

.: look for the green giant on the label :.

Guest's picture
Guest

Like it!!

clubjas's picture
clubjas
Activity Score 230

good ad, nice shot

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest

eyecandy for the toy loving child in all of us.
benefit: we have a small screen with awsome quality.
it doesn't blow my mind but it works fine.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Smart or dumb ad, I love it! Nice visual.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

"Is it a phone or something better?" Why pose such a condescending question to the very same people you want to sell your product to?

:: Put your ears against the ground so i can walk over what you heard::

kgeiger's picture
kgeiger
Activity Score 7287

I decoded this TVC as being about a phone with a bigger and better screen than its competitors...
So I think it works – even if I would never buy anything from LG...

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