LG: Cars
Advertising Agency: Y&R, New York, USA
Chief Creative Officers: Scott Vitrone, Ian Reichenthal
Lg Global Creative Director: Darren Moran
Acd/copywriter: John Battle
Acd/art Director: Jeff Blouin
Executive Directors Of Content Production: Lora Schulson, Nathy Aviram
Senior Producer: Jessica Dierauer
Music Producer: Eric Johnson
Director: Filip Engstrom
Production Company: Smuggler
Executive Producer: Patrick Milling Smith, Brian Carmody
Producer: Kati Haberstock
Director Of Photography: Dariusz Wolski
Visual Effects: Mass Market, New York
Executive Producer: Justin Lane
Producer: Nancy Nina Hwang
Visual Effects Supervisor: Kathy Siegel, Thibault Debaveye
Lead Flame Artists: Nick Tanner, Jamie Scott
Designer: Lutz Vogel
Editorial Company: Level 2 Edit/general Editorial
Editor/sound Designer: Noah Herzog
Assistant Editor: Matt Toder
Executive Producer: Betsy Beale/robert Parker
Producer: Sue Romweber
Telecine: Co3 Ny
Colorist: Billy Gabor
Mix: Sound Lounge
Sound Mixer: Philip Loeb
Music: Q Dept
Aired: September 2009
Comments
this ad literally has no point whatsoever. and the copywriting made me want to have a sip of plutonium.
Quite really.
It's just you that wants to sip plutonium because there is a point.
Nice campaign
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What campaign? This is just ONE been-done-before idea with trite music and bad editing.
+++
"I love everything"
huh? the spot is just saying small, small, small and the solution is bigger better picture? Big entertainmant? if they said 'small picture big entertainment' ok. but this is somehow twisted.
but neat execution
True. However nice ad.
GOOD WORK!!!!!
Agree with Wordnerd, idea is somehow a bit twisted but the execution is awesome! 8/10
great animation :)
Impresionante producción!!
very well shot!
www.pindaro.info
BIG IDEA.....
Well, I think it works and serves it's purpose.
.: look for the green giant on the label :.
Like it!!
good ad, nice shot
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eyecandy for the toy loving child in all of us.
benefit: we have a small screen with awsome quality.
it doesn't blow my mind but it works fine.
Smart or dumb ad, I love it! Nice visual.
"Is it a phone or something better?" Why pose such a condescending question to the very same people you want to sell your product to?
:: Put your ears against the ground so i can walk over what you heard::
I decoded this TVC as being about a phone with a bigger and better screen than its competitors...
So I think it works – even if I would never buy anything from LG...