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LG: Cars

Advertising Agency: Y&R, New York, USA
Chief Creative Officers: Scott Vitrone, Ian Reichenthal
Lg Global Creative Director: Darren Moran
Acd/copywriter: John Battle
Acd/art Director: Jeff Blouin
Executive Directors Of Content Production: Lora Schulson, Nathy Aviram
Senior Producer: Jessica Dierauer
Music Producer: Eric Johnson
Director: Filip Engstrom
Production Company: Smuggler
Executive Producer: Patrick Milling Smith, Brian Carmody
Producer: Kati Haberstock
Director Of Photography: Dariusz Wolski
Visual Effects: Mass Market, New York
Executive Producer: Justin Lane
Producer: Nancy Nina Hwang
Visual Effects Supervisor: Kathy Siegel, Thibault Debaveye
Lead Flame Artists: Nick Tanner, Jamie Scott
Designer: Lutz Vogel
Editorial Company: Level 2 Edit/general Editorial
Editor/sound Designer: Noah Herzog
Assistant Editor: Matt Toder
Executive Producer: Betsy Beale/robert Parker
Producer: Sue Romweber
Telecine: Co3 Ny
Colorist: Billy Gabor
Mix: Sound Lounge
Sound Mixer: Philip Loeb
Music: Q Dept
Aired: September 2009

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19 comments

Prof's picture
Prof
1453 pencils

this ad literally has no point whatsoever. and the copywriting made me want to have a sip of plutonium.

Quite really.

Guest's picture
Guest

It's just you that wants to sip plutonium because there is a point.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice campaign

sirvan's picture
sirvan
29870 pencils

What campaign? This is just ONE been-done-before idea with trite music and bad editing.

+++

"I love some things, and don't love some other things."

Wordnerd's picture
Wordnerd
6662 pencils

huh? the spot is just saying small, small, small and the solution is bigger better picture? Big entertainmant? if they said 'small picture big entertainment' ok. but this is somehow twisted.

but neat execution

talkingisfree's picture
talkingisfree
2572 pencils

True. However nice ad.

marcosixtysalvador's picture
marcosixtysalvador
47 pencils

GOOD WORK!!!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

Agree with Wordnerd, idea is somehow a bit twisted but the execution is awesome! 8/10

Osito's picture
Osito
34 pencils

great animation :)

silvi's picture
silvi
4172 pencils

Impresionante producción!!

pindaro's picture
pindaro
526 pencils

very well shot!

Guest's picture
Guest

BIG IDEA.....

PERP's picture
PERP
433 pencils

Well, I think it works and serves it's purpose.

.: look for the green giant on the label :.

Guest's picture
Guest

Like it!!

clubjas's picture
clubjas
230 pencils

good ad, nice shot

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest

eyecandy for the toy loving child in all of us.
benefit: we have a small screen with awsome quality.
it doesn't blow my mind but it works fine.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Smart or dumb ad, I love it! Nice visual.

iT-iS-i's picture
iT-iS-i
1721 pencils

"Is it a phone or something better?" Why pose such a condescending question to the very same people you want to sell your product to?

:: Put your ears against the ground so i can walk over what you heard::

kgeiger's picture
kgeiger
7085 pencils

I decoded this TVC as being about a phone with a bigger and better screen than its competitors...
So I think it works – even if I would never buy anything from LG...

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