Brilliant Together

August 2010

Mixer: Sam Casas Asst.

Advertising Agency: Dojo, USA
Executive Creative Directors / Partners: Mauro Alencar, Geoff Edwards
CFO / Partner: Jeremy Brown
Art Director: Chris Masse
Copywriter: Michael Leibowitz
Senior Producer: Annie Uzdavinis
Partnerships: Audrey Santamarta
Production Company: Paranoid US, Los Angeles
Director: Sophie Gateau
Executive Producers / Partners: Claude Letessier, Cathleen O'Conor
Head of Production: Matej Purg
VFX / Animation: Paranoid Design Studio, Los Angeles
Head of Post Production / Producer: Guillaume Raffi
Lead VFX Artist: Vincent Rogozyk
VFX Artists: Michael Tavarez, Jahmad Rollins, Derek Hansen, Andrew Cook, Naime Perette, Joe Ball, Maggie Balaco, Alexandre de Bonrepos
Production Assistant: Julie Amalric
Track: “White” by LIGHTS
Mix: Lime Santa Monica, CA
Engineer: Jeff Malen
Executive Producer: Jessica Locke
Color: New Hat Santa Monica, CA
Colorist: Bob Festa

Comments (21)

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Highest Rated

Guest's picture

wow that was beautiful - left a tingling sensation!
for those who commented on it was too long - i think it was a tie in with the LIGHTS' song "White"

atb2005's picture
Activity Score 13561

This was very cute, but way too long. I had to skip forward.

CommandZ's picture
Activity Score 2498

This was a very long walk for a predictable drink. But damned if I didn't hang on to see the outcome anyway.

Guest's picture

3 minutes???!! too much.

Guest's picture

Awesome stuff. But the "ad spiel" at the end was such a break in tone from the rest of the ad and kinda ruined the three minutes leading up to it.

A super with something like "The new LG Delight, with customizable LED screen." would have sufficed instead of the "Hey, so glad you called" girl, and rhetorical announcer "Is it a phone or is it something else?" etc.

Shadow Ops's picture
Shadow Ops
Activity Score 148

the film itself was a sweet story and a believable bring around to the led screen display with the girl.....she should have said glad you called and then a super...done

Let's keep advertising fun

Guest's picture

Lights' Youtube channel agrees. :)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Reminds me of that HP commercial where they are basically doing the same thing with boy+girl, only then on printers.

And as said before, way to long. I skipped and stopped.

Guest's picture


alexander_bickov's picture
Activity Score 3279

Nice animation, but to long

Jupiter's picture
Activity Score 547


commenting just to gather more pencils:-)

cef's picture
Activity Score 547

It would be better in its half time i think.

kindlovingsoul's picture
Activity Score 82

I'm hoping they split or modify this into standard 15 or 30 second segments. Good ad, but way too long.

Guest's picture


Guest's picture

yeah, way too long. probably just needed a more compelling storyline. in any case, doing LED animation and telling a story has been done. That spot where the man gets off the crosswalk sign.

Guest's picture

A bit too long? Perhaps, but the eventual outcome was worth the wait. For me, it was engaging and heartfelt.

MikaDo's picture
Activity Score 109

i really like it :X

ERROR404's picture
Activity Score 770

ohh the end was really bad! that voice woke me up from this dream :-/

Guest's picture

wow~~~~~~~~ beautiful ~~~~~~~~~~~

Guest's picture

Cool!! Nice Idea. but like mentioned below, it is a little bit long.
It would be better to make the short version.

Guest's picture

i like the story very clear :)

Guest's picture

wow that was beautiful - left a tingling sensation!
for those who commented on it was too long - i think it was a tie in with the LIGHTS' song "White"