Lexus LFA: Scrollbroaaaar
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Frank Olma, Fabian Haumann
Copywriter: Julia Schmitz
Programming: Anthony Collins
Account: Sandra Schriefers, Jessica Braeuer
Media: Simon Kathmann, Johannes Paysen
Published: January 2010
15 Comments
works great! like it
Very crafty.
Way to be annoying
works great!!! its stupid. Inconvenience to the viewer. I'd hate it. hope they have an off button.
ideas....30 minutes nahi toh free.
It works and it has a solid insight and it's simply executed...
Nice, but that's it...
superb
done done done. very bad copy!
2 times!
c'mon joe de la pompe: pump this up your website:
http://www.bannerblog.com.au/2008/08/mercedes_scroll.php
and
http://next.jvm.de/cases/mercedes_benz_scroll_assistent
oh de la fouf!
@senhora kolossa...your avatar pic speaks for itself!
have seen several scroll-ads...
is there a copyright on using the scrollbar? wtf
just because someone used a scrollbar before in a different way doesn´t mean the idea has been done.
there are scrollbar ideas but this one is new and it´s fun.
9/10
How could anyone notice it's a car? It's so small!
Also, what about the people who scroll with their mouse-wheel and not by dragging the scroll bar?
That's me!
http://blog.tapuz.co.il/wranger
like it.
beautiful nevertheless
i think its a creative one
it's a copy. There were better scrollbar banners for mercedes-benz.
Annoying for the user!! Yes, there were a better one for Mercedes by Jung von Matt.