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Lexus GS Hybrid: 120 Heartbeats

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Copywriters: Marco Dispenza, Massimo Paternoster
Art Directors: Davide Vismara, Giulio Frittaion
Account Director: Camilla Pollice, Lorenzo Foffani
Account Manager: Ilaria Lorenzetti
Head of TV: Raffaella Scarpetti
Producers: Ella Elliott, Manuela Fidenzi
DoP: Alessandro Bolzoni
Original Music: Stabbiolo Records
Editor: Vilma Conte
Production House: H Films
Sound Design: Top Digital
Post Production: Bloompix

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24 comments

Temple's picture
Temple
9621 pencils

Interesting stunt. Could have worked much better, with real athletes, people who try the control their heartbeat like Pirlo, Schiavone etc.

gmint7's picture
gmint7
2685 pencils

I .. did not know that : 0

:::J:::

bate_palmas's picture
bate_palmas
1479 pencils

I don't think this is all that great and I have to echo what Temple said - would've worked a lot better with athletes.

Huub's picture
Huub
248 pencils

Haha cool.

alexsprouse's picture
alexsprouse
7 pencils

cool idea, but the music they used for this video is absolutely atrocious

chuckieT's picture
chuckieT
680 pencils

It takes 30 seconds to even start explaining the idea. Then it looked like their heart rates were rising because they didn't feel safe. That's not much of a positioning. In the Alfa Romeo video, people are driving and look happy.

Nike Diesel's picture
Nike Diesel
13339 pencils

+1.
This fails IMO.

DancingDave's picture
DancingDave
82 pencils

@chuckieT You've done nothing great in your career so keep it down please.

chuckieT's picture
chuckieT
680 pencils

And you've written nothing but Stu-pid comments on this site.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - nice pun. Never heard that before. Must be your strong retail background.

chuckieT's picture
chuckieT
680 pencils

I'm sure you've heard it many, many times.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - so true and all of those times were by my classmates when I was 10 years old. Just goes to show your level of intellect.

chuckieT's picture
chuckieT
680 pencils

Just goes to show you've been stupid for a long time.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - do you have any other bells to ring Mr Retail? Stu pid has won plenty more awards than you. What does that say about you?

chuckieT's picture
chuckieT
680 pencils

Sure. I have also made fun of how you used to be a group head and now you're a senior writer and I've made fun of how you accused that guy of stealing your idea and then he schooled you in the thread. I have had plenty of bells to ring. You're like an angry Saffer Notre Dame Cathedral full of bells.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - and yet, for all my shortcomings, I'm still a better creative than you.

chuckieT's picture
chuckieT
680 pencils

True, you do have many shortcomings.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - and again I say, if I'm so stu-pid and have so many shortcomings, yet am still a better creative than you, how unbelievably crap must you be?

DancingDave's picture
DancingDave
82 pencils
chuckieT's picture
chuckieT
680 pencils

I think your constant attacks on my comments are bad for this site. It isn't constructive. Also, I think you are slightly insane. So for those reasons I am going to choose to ignore you. I will create a new account and post under that ID. Have a pleasant, angry life.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - well if you just had the balls to tell me who you are or show me any evidence of your work then we could settle this. And remember, you were the one who was angry first and called me stupid, for no reason. Do you really believe that's the way to act? I mean you behave like such a tool and you don't even know me. Why is this? I'm glad that you're getting a new account - shows how much of a coward and useless creative you really are. I am not angry. I simply refuse to let anyone talk to me the way you did, especially when it's totally unfounded.
Goodbye chuckieT. The advertising world is a better place without you.

jackblack's picture
jackblack
2261 pencils

Pretty average.

andylefty's picture
andylefty
4533 pencils

It's alright.

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