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Levi's: We Are Explorers

Advertising Agency: JWT, Shanghai, China

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5 comments

kalpesh78's picture
kalpesh78
2580 pencils

too long. nicely made but gets a little boring after a while.

ideas....30 minutes nahi toh free.

Wordfruit's picture
Wordfruit
1023 pencils

Smart elephant.

If the main of the brand exposure is intended to be in the YouTube vid, I agree with kalpesh: tell the story in less time. 2 minutes maybe?

kleenex's picture
kleenex
25686 pencils

Was that a 30XL shirt and pants????

Temple's picture
Temple
9621 pencils

Well, a completely different angle from Levi's positioning in the West, who would have guessed that Levi's could be such fun! I must also add that dressing up an elephant is a very cool thing to do, well done agency.

Divesh Mehta's picture
Divesh Mehta
78 pencils

Wonderful Idea...The Chinese Hacked Into Indian Tradition and Made Best Use of It!

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