5 comments

kalpesh78's picture
2525 pencils
kalpesh78Saturday, March 31, 2012 - 04:33

too long. nicely made but gets a little boring after a while.

ideas....30 minutes nahi toh free.

Wordfruit's picture
1037 pencils
WordfruitSaturday, March 31, 2012 - 07:03

Smart elephant.

If the main of the brand exposure is intended to be in the YouTube vid, I agree with kalpesh: tell the story in less time. 2 minutes maybe?

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

kleenex's picture
15866 pencils
kleenexSaturday, March 31, 2012 - 12:59

Was that a 30XL shirt and pants????

Temple's picture
9453 pencils
TempleSaturday, March 31, 2012 - 15:48

Well, a completely different angle from Levi's positioning in the West, who would have guessed that Levi's could be such fun! I must also add that dressing up an elephant is a very cool thing to do, well done agency.

Divesh Mehta's picture
78 pencils
Divesh MehtaMonday, April 2, 2012 - 06:07

Wonderful Idea...The Chinese Hacked Into Indian Tradition and Made Best Use of It!