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Levi's: Just don't bore them

Advertising Agency: FCB West/The House Worldwide, USA
Chief Creative Officer: Eric Springer
Executive Creative Director: Mike Bryce
Group Creative Directors: Julie Scelzo, Adam Nowak
Senior Producer: Shelley Eisner
Account Supervisor: Hilary Daly
COO: Vicki McRae
CEO: Richard Pinder
Account Director: Rebecca Pollock
Assistant Account Executive: Caitlin Russell
Global Planning Director: Matthew Willcox
Sr. Account Planner: Ryan Riley
Music: Walker Music
Sara Matarazzo & Abbey Hickman
TV Production: Mjz
Director: Frederik Bond
Editorial: Rock Paper Scissors

10 comments

kleenex's picture
kleenex
29385 pencils

not bad.

Pete R.'s picture
Pete R.
1641 pencils

Yepp.

Art & Illustration

OgilvyIntern's picture
OgilvyIntern

Cliche!

someguy's picture
someguy
643 pencils

Agreed.

It's all style with no actual surprises of any sort.

morse's picture
morse
15972 pencils

What's the idea?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sacrilegend's picture
sacrilegend
2171 pencils

I thought it was pretty clear. There are a lot of denim brands out in the world today you're literally terrified of doing anything in (Zara, H&M, I'm looking at you). These let you do whatever.

Original? No. Clever? Not in the slightest. But I must admit, it was a charming spot.

Ayeyahyah's picture
Ayeyahyah
498 pencils

nice, but the ending could be a little more interesting

damnson's picture
damnson
6055 pencils

Needs more butts.

An axe murderer of ads.

Marcao's picture
Marcao
2382 pencils

Not bad.

MichelMichal's picture
MichelMichal
274 pencils

"Live in it" is the most boring thing you could ever claim as a denim brand.

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