Levi’s: Change
Advertising Agency: BBH, NY, USA
Executive Creative Director: Kevin Roddy
Creatives: Maja Fernqvist, Joakim Saul
Group Account Director: Jenifer Wellig
Account Director: Mary Ferris
Business Director: Julia Torres
Producer: Katherine Cheng
Prod Company: Smuggler
Director: Filip Engstrom
Heads of Production: Laura Thoel, Allison Kunzman
EPs: Patrick Milling Smith, Brian Carmody
Producer: Paul Ure
Post/Effects: Asylum
VFX Supervisor: Tim Davies
CG Supervisor: Jason Schugardt
CG Animator: Yuichiro Yamashito
CG Artist: Matthew Maude
CG Artist: Sean Faden
CG Modeler: Greg Stuhl
Matte Painter: Tim Clark
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
VFX Assoc. Producer: Ryan Meredith
CG Producer: Jeff Werner
Editorial: Maury Loeb/PS 260
Editor: Maury Loeb
EP: Zarina Mak
Music: Search Party
Music Supervisor: Stephanie Diaz-Matos
Sound Design: Human Worldwide
Audio: Sound Lounge
Mixer: Philip Loeb
14 Comments
Very nice! Love it.
I like it too. Carry's the notion of a whole new world opening up to me once I put them on. But the jeans didn't look as tight as I thought it would be on the lady's butt. Is that intentional? If not, it shd be tighter.
Cool.
The whole team, take a vow.
Great execution of a very small idea
Huuuuuuuuuum......but what does it really says? That Levi's are magnetic?
Everything is going up? girls asses and boys johnsons? quite like the execution...but i don't know...
Nice one! wonderful conception.
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Sorry. I'm annoyed by commercials which says me that i'll be attractive when i use the product. This is so naive, particularly in this ad. These glances, attractions, ueeeh. BBH made better films for Levis.
I remember "Hey sunshine, d'ya wanna ride?" and prefer that mood rather then this above.
http://www.mixcloud.com/miko1aj/
WOW! Screw what it says - i'm stunned. Thanx!
Cool!
Holly cow - I was very amazed at the production sequence. It is great presentation. Sexy but not cheap.
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Why every single spot has to ending with a couple in a love at first sight?
I dont get the point.
Anyways, good spot.
Byte!
Good job people
I agree, very nice! Cool effects, nice music, cute girl... A smart and simple way to show me a pair of jeans and make me wanna see it again.