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LensCrafters: Ferris wheel

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Director of Broadcast: Jennifer Golub
Asst. Producer: Bill Spangler
Business Manager: Monica Pasternak
Account Team: Kim Senn, Kimberly Goldsworth, Jason Bedecarre
Project Management: Traci Calabrese, Jeremy Summer
Print Producer: Miriam Lee
Art Buyer: Justine Shockett
Media Planning Agency: Starcom, Chicago
Digital Planning Agency: Razorfish, Seattle
Photographer: Bil Zelman
Photog. Producer: Megan Power
Production Company: Park Pictures
Director & DP: Joaquin Baca-Asay
Prod. Co. Exec. Producer: Jackie Kelman Bisbee
Prod. Co. Producer: Pat Frazier (LA); Lalou Dammond (NY)
Post-Production Co: Proton
Editor: Nathan Petty
Assistant Editor: Nick Rondeau
Visual Effects Co: Teak Motion Visuals
Teak Motion Visuals Exec Producer: Jan Frei
Smoke Artist: Mark Everson
Mix House: One Union Recording
Mixer: Eben Carr
Graphics/Title Designer: Thornberg & Forester
Aired: April 2009

10 comments

Saadi's picture
Saadi
53 pencils

Good for a safe corporate campaign. But I expect more from Chuck.

NastyJester's picture
NastyJester
744 pencils

Why didn't they work the line "See what you love, love what you see" into the press stuff? Would have made much more sense.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Short & Sweet

sirvan's picture
sirvan
29870 pencils

Um, you accidentally sent the rip to the stations instead of the real spot... fyi.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

IT´S GREAT. SIMPLE, SHORT AND CLEAR. THAT´S HOW ADVERTISING SHOULD BE.

corndogfuneral's picture
corndogfuneral
1053 pencils

I agree. Why put something interesting out there that people would have to think about. The only thing I'd change is make the logo bigger and shorten the front half to about 5 seconds and put the logo up for the next 25. That way if someone only sees the last 25 seconds they know it's a commercial.

sirvan's picture
sirvan
29870 pencils

NO. NO, NO AND NO. NO.

/caps!

+++

"I love some things, and don't love some other things."

daniel ieraci's picture
daniel ieraci
333 pencils

I think they left out a few credits i.e. coffee-runner, guy-who-walked-past-set, intern-that-destroyed-bathroom-three-blocks-away etc.

bryan9's picture
bryan9
110 pencils

Very ok.

Guest's picture
Guest

This TV idea was done 2 years ago for Anrenne Reunion , the same idea 99% see: www.antennereunion.re (not sur for the adress look on google)

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