Lenovo: Laser

Advertising Agency: Ogilvy & Mather, New York, USA
Creative Directors: Jeff Curry, Aaron Griffiths
Copywriter: Tristan Kincaid
Art Director: Mervyn Rey
Producer: Bé Garrett
Assistant Producer: Kristen Ettinger
Prod Company: Uber Content
Director: Dave Laden
Exec Producer/ Partner: Preston Lee
Exec Producer/Partner: Phyllis Koenig
Head Of Prduction: Steve Wi
Producer: Andy Grasheim
Post/Effects: Smoke & Mirrors/NY
VFX Supervisor/Lead VFX Artist: Nic Seresin
Creative Director: Sean Broughton
Managing Director: Jo Morgan
Exec. Producer: Celest Gilbert
Producer: Lauren Shawe
Assistant Flame Artist: Sam Caine
Editorial: Uber Content
Editor: Christjan Jordan
Exec. Producer: Maura Woodward
Producer: Heather Richardson
Assistant Editor: Colleen McKay
Telecine: The Mill
Sr. Colorist: Damien Van Der Cruyssen
Assist Colorist: Alex Maxwell
Producer: Claudia Guevara
Aired: Olympics 2008

Related videos by Shutterstock

3 comments

sneakyhands's picture
sneakyhands
1857 pencils

a spill resistant keyboard is like a cup holder in a car -- handy, but it won't ultimately sell the product. the troll spot was better because whatever the thinkpad has that prevents data loss is just more valuable.

the laser is pretty effin cool tho

slip's picture
slip
919 pencils

*****

SJB

slip's picture
slip
919 pencils

When there are many similar products of different brands then one special feature can make the dirrerence in purchase. Gives it some edge :)
This informs the viewer. Not the greatest concept, but i got the message.

*****

SJB

Log in or register to post comments