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Lenovo: Boot or Bust

Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.

Advertising Agency: McKinney, Durham, North Carolina, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Agency Producer: Naomi Newman
Directors: Sam Stephens, John Budion / Humble
Executive Producers: Eric Berkowitz, Persis Koch
Production Company: Humble
Director of Photography: Joe Jennings
Producer: Kayellen Moran

Published: 
July 2011

10 comments

morse's picture
morse
16987 pencils

Great dramatization!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
11029 pencils

Amazing. I hope Apple learns something in the demo department from this.

Nike Diesel's picture
Nike Diesel
13431 pencils

Nice prod demo.

hatetolove's picture
hatetolove
8 pencils

Niiiiice!

ClickAndRun's picture
ClickAndRun
48 pencils

The laptop will break anyway no?

kleenex's picture
kleenex
38912 pencils

Did the chute have to open up nicely????

That One Guy's picture
That One Guy
266 pencils

my mac boots up pretty fast. i'd say under 5 seconds.

tk's picture
tk
7 pencils

nice drama.

booting? that's 2000-n-late. haven't they heard about 'instant-on'? all they need is an efficient OS and a fast SSD.

brendansparrow's picture
brendansparrow
202 pencils

The selling point is a bit of a miss, but the idea is great and I love the dramatisation.

The JACK's picture
The JACK
438 pencils

love lenovo...

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