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Learn For Life Foundation of WA: Set Yourself Free

Copywriters / Directors: Henry Inglis, Aaron McCann
Producer: Lauren Elliott
Director of Photography: Denson Baker ACS
Focus Puller / 1st AC: Eamon Dimmitt
Data Wrangler / 2nd AC: Dominic Pearce
Stills Photographer: Courtney McAllister
Camera Assistants: Olivia Dhimitri, Maxwell Penny
Gaffer: Dion Borrett
Best Boy: Daniel Halliday
Key Grip: Clint Lawrence
Production Manager: Kate Jones
1st AD: Reece Bagrowski (Reece #1)
2nd AD: Reece O'Connell (Reece #2)
Production Designer: Ruth Levi
Standby Props: Kaylee Higgott, Matt Willemsen
Costume Designer: Nicole Ferraro
Standby Wardrobe: Holly Mumford
Special FX Makeup: Kate Anderson
Editor: Henry Inglis
Practical FX: Jeremy Shaw
Digital FX: Robert Woods
Additional Digital FX: Henry Inglis
Grading: Dominic Pearce
Sound Designer: Xoe Baird

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17 comments

juliaa robot's picture
juliaa robot
69 pencils

Nice....

TimTix's picture
TimTix
78 pencils

Eh... it's NOT?

miko1aj's picture
miko1aj
3097 pencils

terrible

googler's picture
googler
14 pencils

A few good ideas in there, definitely a great basis for something huge

Rentokill's picture
Rentokill
26 pencils

Uhh... okay - so i skip school for a day, and as a reward i accidentally end up on a minefield that has NOT been properly closed off and get blown to bits?! This is what this ad is telling me? I mean - really???

Bilu's picture
Bilu
113 pencils

WTF???????????!!!!!!! Are you serious????? This is a huge crap!

abake's picture
abake
1239 pencils

Wait.
Seriously?
The Learn for Life Foundation actually thinks this will make kids think twice?
I would love to see the results for this campaign...

ptabbiner's picture
ptabbiner
65 pencils

Remember that:
A) Advertising is supposed to be a dramatization of the product (or of not using the product)
and
B) Nowadays, "unexpected" and "shocking" are what sell ads, and ultimately what makes them go around the world (which this video already has)

That said, I don't care for it either.
Well shot, I guess? Nice attention to light.

miko1aj's picture
miko1aj
3097 pencils

ad a) – yeah, tell us more about it. It's obvious, but dramatization should be PROPER underline of the truthful idea. Not dramatization for a dramatization only.
ad b) – "nowadays"?? It always have been. Always certain people tend to make such excuse for lack of this what is real and true reason for effective and good campaign. And this my friend is a THOUGHT. Clever, intelligent THOUGHT properly executed. If you have logical construct then you can even have "shock factor".
This ad above is just not properly constructed and THAT's WHY it rather raises anger instead of astonishment.

thedesignaddict's picture
thedesignaddict
5366 pencils

Incomprehensible garbage. Shocking, and completely cryptic. Very disappointing.

Gute Werbung's picture
Gute Werbung
55 pencils

Disgusting, even if it's going viral these days. Too much drama for me.

Gute Werbung - World best Advertising

John_Fixer's picture
John_Fixer
4 pencils

B movie trailer.

kleenex's picture
kleenex
26866 pencils

The place they even went to looked like a regular beach though!!?!?!?!

aofolts's picture
aofolts
20 pencils

The fuck were they thinking with this ad???

Corbeen's picture
Corbeen
1070 pencils

yeah right, goes good with a slogan : no drugs in advertising agencies.

Idiotic message.

mrsfun's picture
mrsfun
2 pencils

You pack of ninnies, it's a hoax ad. There IS no "Learn for Life Foundation of Western Australia" The URL referenced on the closing tile "learnforlifewa.org.au" is a fraud -- just a single page with a link back to the same clip.

Anonymous 's picture
Anonymous

The idea is that slacking is bad because you might get into trouble. Those kids skipped school to go to the beach and then something terrible and deadly happened. It's not exactly the most realistic or nicest ad ever but the idea's pretty basic.

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