League Against Cancer: Maria Elizabeth
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Advertising Agency: Base Propaganda, Natal, Brazil
Creatives: Fábio Carvalho
Creative Director: Fábio Carvalho
Production Company: Easy Filmes
Director: Ado Jones
Director of Photography: Felipe Meneghel
Aired: January 2009
31 Comments
I love it. Kudos
"Sex sells. Truth even better."
A friend
the twist feels oh so familiar...
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
I know it feels very familiar because I remember an old radio spot that used an exact same twist/formula that you see here. It was for a hospital or some kind of cancer patient organization, I can't remember which, but I remember the spot very well.
Galera:
- mudem e diminuam a fonte do lettering (helvetica talvez)
- diminuam assinaturas
- usem negativo nas marcas, para deixar mais classudo
- mostrem a mulher mais uma vez depois do último lett
- deixem só o site no final. 1 frame c/ marcas, outro com site
- e mandem pra cannes.
Tottaly amazing, great ! Good work from Brazil.
i agreed....façam essas alterações e envie!!!!
Holy crap. Gave me goosebumps. I love it.
The simple ideas are always good. I like it.
Good simple twist, i like it.
great, great! good work... i like it.
Samba!
very reat
Spark of cretivity | http://www.felket.blogspot.com
W O W !
i loved it!!!!!!! Brazilianssssssss!!!!!!!!! I want to see in Cannes!
you probably won't...
Why not?
Thankss.....
the acting and the directing were superb. great ad.
get's a high rating from me for superb execution
an idea stoled from KILL BILL PART 2. towards the end Uma Thurman cries in the restroom for her daughter and you think she is suffering and then towards the end she starts laughing of joy...the exact same idea.
Dude! Do you mind appreciating some thing good?
If you can't do it, don't mock it.
Gr8 goin guys! Liked the Execution. A genuine performance :)
All the very best!
super. absofuckinglutely super. Cannes for sure.
Wow
Murali
AWSOME!!!
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i am zero
So beautiful I want to marry this advert and father its children.
good one!
OMFG, somebody plz give me a handkerchief!!!
umm... have you not noticed that many ads resemble movies? you shouldn't discredit it on that notion.
i had a tear dropping out
Immedesimazione e capovolgimento delle aspettative, il tutto in 30"... WOW
...i agree the direction/acting is superb but the idea is predictable...i mean imagine she finds out she had cancer it would be a tvc with no twist
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
good twist, especially cause I didn't see it coming
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