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League Against Cancer: Maria Elizabeth

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Your rating: None Average: 7.7 (41 votes)

Advertising Agency: Base Propaganda, Natal, Brazil
Creatives: Danilo Medeiros, Fábio Carvalho, Márcio Nazianzeno, Mauro Nogueira
Creative Director: Fábio Carvalho
Production Company: Easy Filmes
Director: Ado Jones
Director of Photography: Felipe Meneghel
Aired: January 2009

Comments

truecopy's picture 397 pencils

I love it. Kudos

"Sex sells. Truth even better."
A friend

iT-iS-i's picture 1721 pencils

the twist feels oh so familiar...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Jet Propulsion Lab's picture 10500 pencils

I know it feels very familiar because I remember an old radio spot that used an exact same twist/formula that you see here. It was for a hospital or some kind of cancer patient organization, I can't remember which, but I remember the spot very well.

Guest's picture
10

Galera:

- mudem e diminuam a fonte do lettering (helvetica talvez)

- diminuam assinaturas

- usem negativo nas marcas, para deixar mais classudo

- mostrem a mulher mais uma vez depois do último lett

- deixem só o site no final. 1 frame c/ marcas, outro com site

- e mandem pra cannes.

Tottaly amazing, great ! Good work from Brazil.

Guest's picture

i agreed....façam essas alterações e envie!!!!

Guest's picture

Holy crap. Gave me goosebumps. I love it.

Guest's picture

The simple ideas are always good. I like it.

dylank's picture 45 pencils
Guest's picture

great, great! good work... i like it.

Julitus's picture 348 pencils

Samba!

amin24e's picture 127 pencils
5

very reat
Spark of cretivity | http://www.felket.blogspot.com

picopalqlea's picture 573 pencils

W O W !

Guest's picture

i loved it!!!!!!! Brazilianssssssss!!!!!!!!! I want to see in Cannes!

Guest's picture

you probably won't...

Guest's picture

Why not?

Guest's picture

Thankss.....

kfez's picture 28 pencils

the acting and the directing were superb. great ad.
get's a high rating from me for superb execution

Guest's picture

an idea stoled from KILL BILL PART 2. towards the end Uma Thurman cries in the restroom for her daughter and you think she is suffering and then towards the end she starts laughing of joy...the exact same idea.

Guest's picture
9

Dude! Do you mind appreciating some thing good?

If you can't do it, don't mock it.

Gr8 goin guys! Liked the Execution. A genuine performance :)

All the very best!

Guest's picture

super. absofuckinglutely super. Cannes for sure.

Guest's picture

Wow

Murali

i am zero's picture 142 pencils

AWSOME!!!

---
i am zero

NastyJester's picture 746 pencils

So beautiful I want to marry this advert and father its children.

Guest's picture

good one!

Guest's picture
10

OMFG, somebody plz give me a handkerchief!!!

kfez's picture 28 pencils

umm... have you not noticed that many ads resemble movies? you shouldn't discredit it on that notion.

Guest's picture

i had a tear dropping out

energio's picture 19 pencils

Immedesimazione e capovolgimento delle aspettative, il tutto in 30"... WOW

TRICKY's picture 3897 pencils

...i agree the direction/acting is superb but the idea is predictable...i mean imagine she finds out she had cancer it would be a tvc with no twist

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

the_capywriter's picture 2895 pencils

good twist, especially cause I didn't see it coming

- adsactly! -

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