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League against cancer: Athlete's foot

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Director: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Production: Kchina Films, Lima
Executive Producer: Silvia Kamisato
Producer: Prisma Producciones
Director: Bacha Caravedo
Assistant Director: Gonzalo Ladines
Director of Photography: Fergan Chávez-Ferrer
Art Direction: Daniel Higashiona, Sandro Angobaldo
Editor: Rodrigo Ráez
Post Production: Animalfx, Lima / Cetres Postproducciones, Lima
Sound: Mario Rivas
Audio: Vinylo Sound, Lima
Audio Producer: Ricardo Núñez
Account Director: Eduardo Grisolle
Account Supervisor: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young

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11 comments

designada grafica's picture
designada grafica
96 pencils

Si querían hacer conciencia sobre el cancer, lo hacen ver como algo sin importancía...

mrckais's picture
mrckais
415 pencils

creo que ese es el chiste del anuncio, que vayas a hacer chequeo constante, por que si se detecta en tiempo puede ser curable, obviamente es una hipérbole.
tampoco digo que sea genial el anuncio, pero pasa

mrckais

Guest's picture
Guest

EN CONJUNTO, LA CAMPAÑA SÍ ES BRILLANTE.

everartz's picture
everartz
7611 pencils

i didnt know that there are people who are so ignorant and uneducated about cancer's danger... maybe this commercial can help...

| Everartz |

Guest's picture
Guest

AYYY FLAVIO... AHORA SI LA CAGASTE..¿NADIE SE HA MUERTO DE CÁNCER? POR FAVOR.

Guest's picture
Guest

Tus rencillas, envidias y resentimientos personales con Flavio a nadie interesa y puedes tratarlos levantando un teléfono personalmente.
también puedes hacer algo mejor, pero eso es más difícil.

Guest's picture
Guest

Pero si es verdad.."de cancer no se ha murto nadie"..???...ke es eso?...
Otra cosa es ke no se les puede comentar nada a estos de Y&R sin ke se alteren...para que suben las piezas entonces.????
El spot es muy vago es su ejecucion (en mi opinion). L idea era buena,

Guest's picture
Guest

no soy de Y&R idiota, pero sé reconocer una buena campaña cuando la veo.

DarkSide's picture
DarkSide
1068 pencils

I agree that Prevention is key in cancer communication.
I see that the logic of this campaign is to show that Cancer is as curable as a simple illness, when detected in time.
I just dont think that communicating in this "light" way will create consciousness and change behaviour.
Another flaw that I see in the campaign (it is minor than mentioned above) is that: Cancer = the flu, but people don´t go to the doctor when they have the flu.

Guest's picture
Guest

I really like this campaign. Won't create consciousness? I think exactly the opposite, but guessing is cheap... Unless we don't prove what we say, your opinion is as subjective as mine or anyone's else.
People don't go to the doctor when they have flu? Even if that's true, which is certainly not, that's obviously not the point.

Guest's picture
Guest

El punto es que el cáncer es más común de lo que creen, que cualquiera lo puede tener y en cualquier parte del cuerpo.
¿Es tan difícil de entender?

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