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Lay’s: Fireworks

Advertising Agency: Juniper Park
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Executive Producer: Janice Bisson
Production Company: Suneeva
Director: Mike Long
Director of Photography: Stephen Blackman
Editorial Company: School Editing
Editor: Griff Henderson
Animation: The Mill - NY
Music House: Pirate Toronto
Music: Slow Club, "Thinking, Drinking, Sinking, Feeling"
FX: Pirate Toronto
Client Service: Agatha Wronecka, Francine Li, Jamie Walters

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22 comments

john doe's picture
john doe
1571 pencils

and all natural gunpowder...
i don't know...

Guest's picture
Guest

I love it. Good one...especially for this kind of client.

Guest's picture
Guest

yeah, good cast

Guest's picture
Guest

lovely , beautiful, great :))

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I remember seeing a similar spot for a popcorn brand years ago, but I still like this one A LOT! Very imaginative and entertaining work. Equally feel-good as the other spot they did with the dancing vinyl figures at the office!

Kind of reminds me of that famous Sony Bravia spot with the colored super balls bouncing down the hills of San Francisco.

Guest's picture
Guest

beautiful! love it, absolutely love it! what a departure for this brand...but a wonderfully right departure. :)

Guest's picture
Guest

Refreshing change of pace for a big packaged food company. Right tone for today's climate too. And great music track. Nice.

Guest's picture
Guest

Refreshing change of pace for a big packaged food company. Right tone for today's climate too. And great music track. Nice.

Guest's picture
Guest

Expensive and meaningless.

Guest's picture
Guest

:-( sourpuss. I really liked it!

叶颢's picture
叶颢
168 pencils

I LIKE IT。。THE MUSIC FEEL SO GOOD。

叶颢's picture
叶颢
168 pencils

有一点感觉不真实,就是老人从地里面拿起土豆的时候,土豆太干净了。。。乍一看还以为是个橙。。。

gmint7's picture
gmint7
2685 pencils

:::J:::

come on.. its jus an ad. : )

:::J:::

Nanel's picture
Nanel
283 pencils

potatoes. like.no.other

nevertheless, beautiful commercial

gmint7's picture
gmint7
2685 pencils

:::J:::

LMAO>> potatoes.. like no other..

:::J:::

Guest's picture
Guest

both this and their other ad (the one in the office with the inflatable people) are very memorable - they strike just the right chord. i don't remember a really good ad for this brand in well...ever. now two in a month? nice work.

Guest's picture
Guest

How do you sell a product (probably an entire population on this planet knows about) in a fresh, memorable way that's just right for the brand?

Here's the answer.

Hats off!

Guest's picture
Guest

Bang on.

Guest's picture
Guest

Simply smart !… Great.

LoveSounds's picture
LoveSounds
125 pencils

Boring

-------

Guest's picture
Guest

Ford said "as long as it is black", you moron ad student.
Btw, the ad is beautiful. Simple. Brave client. Nice work guys!

bobthebuilder's picture
bobthebuilder
57 pencils

love the work u guys are doing over there.

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