Lay’s: Fireworks

and all natural gunpowder...
i don't know...

I love it. Good one...especially for this kind of client.

Big cast, these things cost a bit. The digital f/x don't look too good but ok.

yeah, good cast

lovely , beautiful, great :))

I remember seeing a similar spot for a popcorn brand years ago, but I still like this one A LOT! Very imaginative and entertaining work. Equally feel-good as the other spot they did with the dancing vinyl figures at the office!

Kind of reminds me of that famous Sony Bravia spot with the colored super balls bouncing down the hills of San Francisco.

beautiful! love it, absolutely love it! what a departure for this brand...but a wonderfully right departure. :)

Refreshing change of pace for a big packaged food company. Right tone for today's climate too. And great music track. Nice.

Refreshing change of pace for a big packaged food company. Right tone for today's climate too. And great music track. Nice.

Expensive and meaningless.

I LIKE IT。。THE MUSIC FEEL SO GOOD。

有一点感觉不真实，就是老人从地里面拿起土豆的时候，土豆太干净了。。。乍一看还以为是个橙。。。

potatoes. like.no.other

nevertheless, beautiful commercial

both this and their other ad (the one in the office with the inflatable people) are very memorable - they strike just the right chord. i don't remember a really good ad for this brand in well...ever. now two in a month? nice work.

How do you sell a product (probably an entire population on this planet knows about) in a fresh, memorable way that's just right for the brand?

Here's the answer.

Hats off!

Bang on.

Simply smart !… Great.

Boring

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Ford said "as long as it is black", you moron ad student.
Btw, the ad is beautiful. Simple. Brave client. Nice work guys!

love the work u guys are doing over there.