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Lavalife: Orgasm
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The latest campaign for Lavalife, via Zig and OPC director Brian Lee Hughes, divides the men of the world into three groups; stable relationship guys, casual daters & the luxurious lovers of intimate encounters. This “Orgasm” spot highlights the intimate group and be sure to watch the delicious bonus multiple orgasm outtake.
Advertising Agency: Zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Director: Stephen Leps
Associate Creative Director: Aaron Starkman
Copywriters: Steven Barr, Melanie Hurst
Art Directors: Craig Ferguson, Laura Rogers
Producer: Anna Tricinci
Team Leader: Emily Robinson
Planner: Jennifer Breton
Coach: Andy Macaulay
Production Company: OPC, Toronto
Director: Brian Lee Hughes
Executive Producer: Harland Weisz
Producer: Jeff Low
Director of Photography: Tico Poulakakis
Editorial: Aaron Dark, The Jugernaut, Toronto
Music/Sound Design: Mr. Tunes, Elliot Fienberg
Comments
I can just imagine the two copywriters sitting there...
...I know, orgasms.
Genius. And then another guy could say orgasms too.
And a third guy says orgasms.
Brilliant, that's our jobs done, shall we go down the pub now?
But who's getting the writing credit?
You take it.
No you.
Ok let's both put our names down.
After you.
No, after you.
And what if one copywriter has the idea, quits his job and the next one finishes the job and writes the copy?
You idiot.
Also, many times one copywriter comes with the idea in a brainstorming, but another one does the rest of the dirty work.
You moron. You have no idea how the crediting works it doesn't mean, and yet, you just can't stop from making a stupid comment.
You jerk.
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