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Latinspots / El Ojo de Iberoamerica: How a Beer That Doesn't Exist Fooled Cannes

Advertising Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Directors: Thiago Grossi, Ronaldo Tavares, Maso Heck
Copywriters: Raphael Quatrocci, Fernando Campos, Leo Avila, Caio Lekecinskas
Agency Producers: Thieny Prates, Regina Knapp
Production: Corporação Fantástica
Director: Marlon Klug
Audio Producer: Play It Again
Published: June 2011

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10 comments

Pseudozombie's picture
Pseudozombie
46 pencils

WOW! Wow! WOW!

WaZoo's picture
WaZoo
197 pencils

Must have been hillarious during screening ;D

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

buenapublicidad's picture
buenapublicidad
17 pencils

amazing!

ad shark's picture
ad shark
174 pencils

Great media idea.
Couldn't think of a more direct way to get to the brazilians in Cannes.
9/10

gadgets's picture
gadgets
1063 pencils

WOW! Just wow! It was amazing laser targeted message!

adman85's picture
adman85
23 pencils

Media GP?

stickynotes's picture
stickynotes
1058 pencils

nice case using one cannes to built up for the other and probably win in '12.
good job!

timesashes's picture
timesashes
77 pencils

didn't pay full attention the first time.....had to watch it twice. this is so fkin great!

somecopywriter's picture
somecopywriter
1099 pencils

Brilliant! Freaking awesome idea, love it.

mayfourth's picture
mayfourth
8 pencils

What a Brilliant!

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