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Lar Center Design & Decoration Mall: Living Chair

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Production Company: Vetor Zero / Animatorio
Director: Gabriel Nobrega
Published: February 2011

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12 comments

Brainsugar's picture
Brainsugar
1586 pencils
no_user's picture
no_user
125 pencils

I think it's different.

Like it. Nice work.

CuriousPencil's picture
CuriousPencil
4227 pencils

Precisely and entirely what I was thinking when the tagline came up. And they would've gotten away with it too, if it hadn't been for those pesky lamps...

No it's not the same idea but almost certainly involved as inspiration.

everartz's picture
everartz
7611 pencils

big difference there is!!
this one here is far better than what your link shows...
and i like it too much :)

| Everartz |

Glut's picture
Glut
3947 pencils

bad

dean viii's picture
dean viii
1676 pencils

Decent. Better than most furniture ads. Too bad their logo sucks.

abake's picture
abake
1256 pencils

I didn't really like the acting and the "insight" of being too attached to one's furniture seems a bit of a stretch.

thedesignaddict's picture
thedesignaddict
5379 pencils

As soon as that tag line came up I thought, IKEA, Lamp - but not nearly as good.

Temple's picture
Temple
9923 pencils

Brazilian advertising seems to go the way the country's football is going.

Vingy's picture
Vingy
474 pencils

Yep it reminds me of the Ikea lamp ad but i must say this one is funnier. Not new, but is another way to tell the same joke.

mujerendiagonal's picture
mujerendiagonal
84 pencils

Same concept but the Spike Jones ikea one is better because you don't need to impersonate a piece of furniture for the idea to work.

BananAd's picture
BananAd
103 pencils

Funny, perfect art!

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