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Land Rover: Roam Free

Y&R New York teams with director Noam Murro to capture the essence of Land Rover's go-anywhere-do-anything feeling of freedom and premium all-terrain capability. Rather than relying on typical car commercial devices, the idea was to convey the sense of effortless movement through one's environs. And so, we turned to four experts in the emerging sport of outdoor free-running to help embody the vehicle and capture that feeling on film in a suitably stunning and beautiful way.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Group Creative Directors: Marc Sobier, Andrew McKechnie
Art Director: Eduardo Quadra
Copywriter: Paul Wood
Executive Director of Production: Letitia Jacobs
EP: Craig Jelniker
Assistant Producer: Abby Bralove
EP Music: Jessica Dierauer
Assistant Music Producer: Rachel Rauch
Production Company: Biscuit Filmworks
Direction: Noam Murro
Managing Director: Shawn Lacy
EP: Colleen O'Donnell
Head Of Production: Rachel Glaub
Producer: Jay Veal
Production Supervisor: Jen Berry
1st AD: Craig Pinckes
Editing: Rock, Paper, Scissors
VFX: MPC
Sound: Heard City
Music Company: Tone Farmer
Music Arranger: Ray Loewy

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2 comments

Meredith Singh's picture
Meredith Singh
407 pencils

Why are they wearing khakis? Looks like they are dressed to go to a Joel Osteen book signing.

And although it is nicely shot and scored, I am so tired of watching parkour in ads.

Rob71's picture
Rob71
249 pencils

Cant believe that this production company have executed the same idea - within months of each other. The same production company produce the same idea for schweppes. Noam meet Steve.

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