Lamborghini: The art of speed

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Jo Marie Farwick, Diether Kerner
Art Director: Alexander Norvilas
Copywriter: Dennis Krumbe
Precision Driver: Samuel Hubinette
Directors: Jeff & Bernd
Aired: March 2009


TRICKY's picture
3950 pencils

does LAMBORGHINI need an ad to sell it's speed?
hats to the Account

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
740 pencils

My thoughts exactly as I was watching this. The product sells the product more than any advert ever could.

B1GASS's picture
6 pencils

I try to give you an answer.
'cause this car is called "Superveloce" (in italian language "superspeed").

Guto Araki's picture
Guto Araki
158 pencils

Nike already used "The art of speed"... got Cannes with this even...

Guest's picture

great art direction ...

Guest's picture

very nice!!! this car bites!

Guest's picture

go, lady gaga, go!

amin24e's picture
127 pencils

very cool
Spark of creativity |

Guest's picture

I should have missed something cause i think it's cheesy, i hate the 90's action movie music and the direction seems a bit to cliché.

Guest's picture

Couldn't agree more, thats all i could think of the whole time....I thought Top Gear had directed it lol

salamandos's picture
1947 pencils

the music sucks and the concept already exists in print.. (canvas full of wheel traces, HL: Self portrait - don't remember for which car though).

ragecg's picture
73 pencils

And if this is supposed to be their FASTEST car yet, how come we never see it on the track?

...just spinning donuts in a dark warehouse, lol?


Guest's picture

So fast and boring...

®'s picture
133 pencils

but the captions are nice though...

Boccioni's picture
149 pencils

That was painful. Are you kidding me, that's the idea to sell the fastest lamborghini, why so many awkward cuts?

Guest's picture

It need the track and high speed passes, tight cornering and some G force. This campaign misses something- heart?

ADebutant's picture
266 pencils


that's all that's needed.

"Our factories make cosmetics. We sell hope." -M.Factor

Guest's picture

Pure geniouse. If these guys were the interns.

Guest's picture

Nice Ad but unnecessary, what it says to me is that I might have to pay more taxes to get the roads fixed becuase some bastard was tearing it up in a lamborghini!

Guest's picture

waste of time and money!!!

Guest's picture

Yo pensaba que hiba a terminar con el "lamborghini" escrito con el "drift", pero igual esta bueno.

Guest's picture

Yo pensaba que hiba a terminar con el "lamborghini" escrito en el piso con el "drift", pero igual esta bueno.

Guest's picture

Yo pensaba que hiba a terminar con el "lamborghini" escrito en el piso con el "drift", pero igual esta bueno.

Guest's picture

boring ad, with beautiful copy.

Guest's picture

God. How could a Lambo be so boring? I'm guessing this was cut for a pomo video? It certainly isn't an ad.

JustinCarrasquillo's picture
563 pencils

Weak. Could i just hear the car please instead of weak techno or whatever that was... Could have been done so much better. Let's focus on the car and not the asphalt. Mount that mic in the firewall. Let's hear that puppy!!

Ps. I hate Lambos

Tommy G.'s picture
Tommy G.
897 pencils

Lamborghini doesn't need the use of advertising, they're not selling ice cream.
And this one is boring.

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