NewerOlder

Lamborghini Reventon Roadster: Are you the chosen one?

Advertising Agency: Philipp und Keuntje, Germany
Creative Directors: Jo Marie Farwick
Director: Jo Marie Farwick
Client: Manfred Fitzgerald
Sound Design: Hans-Christian Sametzky
Copywriter: Rene Ewert
Art Director: Kalo Yanev
Car Rendering: Macke Vision

Related videos by Shutterstock

21 comments

Guest's picture
Guest

Their mathematics are a little wonky.

The chances of giving birth to a Nobel Prize winner are far less than 1 in 80,000. Of course the chances of a male giving birth to a Nobel Prize winner are zero. And even assuming women have an average of - say - 2 or 3 children, there is still way less than 1 in 80,000 chance.

There are about 12 prizes awarded each year (excluding economics which is not a Nobel prize. Despite being awarded by the same committee, it was not apart of Alfred Nobel's bequest), and roughly 135 million people are born every year, that makes roughly one in 12 million, at best.

Their other figures are just as crappy. I hope the engineers who built the car are better at math than the guys who did the ad.

Temple's picture
Temple
10240 pencils

Apart from the ridiculous mathematics, that Guest above mentioned, 1 in 700.000.000 means there are about 8 models made. So the line "Are you the Chosen One?" is completely crappy, since all of them have been pre-ordered long ago. Not bad concept however.

Prof's picture
Prof
1453 pencils

extremely bad ad. the copywriting and concept are so pathetically forced and wannabe cool. the try to put a little humor in it fails miserably. and i really wanna see some reasons for the numbers. and why would it be a chance to own a lamborghini? u buy it or u dont. period. the car seems sweet, the ad should make the creatives use large amount of sedatives...

Quite really.

Guest's picture
Guest

g r e a t! i love this ad.

Guest's picture
Guest

I dont like it very much. Nothing special. Small idea. The joke (1 in 20 makes it down the hill) isnt well placed.
And also the images doesnt seem to fit together perfectly. Like stock material that was forced to work together.
Anyway, cool car.

Guest's picture
Guest

It is stock material, mongo! We had to use it, cause of time. Anyhow: I see, that you don't get it. Start WORKING in advertising. Get a job.

Guest's picture
Guest

The car looks too much CGI.

Guest's picture
Guest

The voice of the speaker, the sound and video make great impact, if you don`t pay atention to the numbers ;)

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Oh well. I guess narcos are still doing good business. LOve the ad and the visual.

Guest's picture
Guest

just what i was thinking... if is so exclusive why a tv spot? or web, is so mainstream...

Guest's picture
Guest

It is not Tv nor web. It was for the IAA. You are mainstream.

opposite of u's picture
opposite of u
301 pencils

unfortunately, i am not

Guest's picture
Guest

28 votes? average 7.5? I suspect someone connected with the ad is voting this up. Though I can't see why they'd bother.

Guest's picture
Guest

No fucking way. The ad is just good.

A stranger abroad's picture
A stranger abroad
427 pencils

If this is 'good', i would hate to see your definition of 'mediocre at best'.

Guest's picture
Guest

no, I'm not the chosen one

Guest's picture
Guest

I LIKE

Guest's picture
Guest

when you have a bad product you talk talk talk and come up with bogus ideas and visuals. I wonder what is going on in the heads of these creatives when they look at this beautiful piece of art...

Guest's picture
Guest

well you can see the most of the bad comments about the ad just have a bad abused life or kind of miserable .. just trying to find mistakes in other's work although you cant take from them except urine.
great job guys .. the ad is great

petimadmoiselle's picture
petimadmoiselle
127 pencils

Weak! If I were obscenely rich enough to afford one of the VERY limited, I'd just as well throw some more onto the pile and order a custom made one.
Why be one of eight when I can be just one?

Log in or register to post comments