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Lamato Network: Feature Spotlight #3

How do instill the idea amongst web surfing and content sharing adults (aged 32­54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that's a combination of tomato juice, clam juice, vodka and spices)?

The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist.

Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network's taken the best components of other more established online social networking sites ­Facebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott's Clamato Caesar.

Single feature spotlight vignettes

Weblink: http://www.lamato.net

Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho

Published: 
June 2008

1 comment

daveminty's picture
daveminty
84 pencils

lame

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