Lady Speed Stick: Waterproof

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabé
Art Director: Natalia Iriarte
Agency Producers: Patricia De La Cuba, Michel Motte
Production: Cine 70
Director: Jorge Pablo Quiróz
Executive Producer: Paola Pastrana
Edition: Cine 70
Audio: Vinylo Sound
Music: Ricardo Núñez
Planner: Eduardo Grisolle
Acccount Supervisor: Carla Wilson
Account Executive: Renato Baracco

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kleenex's picture
26786 pencils

HUH!?!!?!?!?!?!? Overkill of an idea now?????

Model79's picture
36 pencils

I absolutely love it! Nice use of tarp surfing and great music

jbuckingham's picture
730 pencils

Tarp surfing is cool. This ad is not.

svdg's picture
54 pencils

Stolen idea from mountain dew

JeffP's picture
810 pencils
CommandZ's picture
2472 pencils

This is really marginal. Could of easily been a :30 too.

Farragut's picture
155 pencils

Great idea, genius use of tarp surfing. There are many ads that use tarp surfing as a resource, not only Mountain Dew, but this is the best use of resource ever. To disqualify the ad because it makes use of the same resource others use is lame. Then all commercials showing football would be a copy of each other - tarp surfing is a practice like any other sport. How you use this practice is an idea.

Davirus's picture
44 pencils

Indeed, you are right.

Also I think this place seriously needs a moderator. There are tons of horrible and ignorant comments coming out from people around here.

Aprendiz's picture
19 pencils

I completely agree with Farragut, tarp surfing is a sport nowadays and the concept used on this ad fits perfectly with the execution. Good work Y&R Lima.

sirvan's picture
29870 pencils

Cool! Can't wait for the next Tarp Surfing spot to come out!


"I love some things, and don't love some other things."

TommyO's picture
1866 pencils

Stay away from water, and it's waterproof!

quentin's picture
56 pencils

Like. Nice music

miko1aj's picture
3097 pencils

yeah, i think it's nice twist with use of this particular sport discipline.

Glut's picture
3947 pencils

that´s right tommy o

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