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Lady Speed Stick: Waterproof

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabé
Art Director: Natalia Iriarte
Agency Producers: Patricia De La Cuba, Michel Motte
Production: Cine 70
Director: Jorge Pablo Quiróz
Executive Producer: Paola Pastrana
Edition: Cine 70
Audio: Vinylo Sound
Music: Ricardo Núñez
Planner: Eduardo Grisolle
Acccount Supervisor: Carla Wilson
Account Executive: Renato Baracco

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14 comments

kleenex's picture
kleenex
26786 pencils

HUH!?!!?!?!?!?!? Overkill of an idea now?????

Model79's picture
Model79
36 pencils

I absolutely love it! Nice use of tarp surfing and great music

jbuckingham's picture
jbuckingham
730 pencils

Tarp surfing is cool. This ad is not.

svdg's picture
svdg
54 pencils

Stolen idea from mountain dew

JeffP's picture
JeffP
810 pencils
CommandZ's picture
CommandZ
2472 pencils

This is really marginal. Could of easily been a :30 too.

Farragut's picture
Farragut
155 pencils

Great idea, genius use of tarp surfing. There are many ads that use tarp surfing as a resource, not only Mountain Dew, but this is the best use of resource ever. To disqualify the ad because it makes use of the same resource others use is lame. Then all commercials showing football would be a copy of each other - tarp surfing is a practice like any other sport. How you use this practice is an idea.

Davirus's picture
Davirus
44 pencils

Indeed, you are right.

Also I think this place seriously needs a moderator. There are tons of horrible and ignorant comments coming out from people around here.

Aprendiz's picture
Aprendiz
19 pencils

I completely agree with Farragut, tarp surfing is a sport nowadays and the concept used on this ad fits perfectly with the execution. Good work Y&R Lima.

sirvan's picture
sirvan
29870 pencils

Cool! Can't wait for the next Tarp Surfing spot to come out!

+++

"I love some things, and don't love some other things."

TommyO's picture
TommyO
1866 pencils

Stay away from water, and it's waterproof!

quentin's picture
quentin
56 pencils

Like. Nice music

miko1aj's picture
miko1aj
3097 pencils

yeah, i think it's nice twist with use of this particular sport discipline.

Glut's picture
Glut
3947 pencils

that´s right tommy o

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