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Lacta: I'm Sorry

Looking back into my life, you've always been its sweetest part.
Lacta. The sweetest part of your life.

The TVC showcases how the product's sweet taste can get one in touch with his most sensitive side and remind him of how sweet love can be. The song is a cover version of a classing Lacta ad song from the 1990's, with the title "The Sweetest Part of my life", building upon Lacta's slogan, comparing its sweet taste to the sweetness of love.

Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Copywriter: Konstantina Chatzaki
Account Director: Annita Galanopoulou
Published: November 2010

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15 comments

livvy's picture
livvy
84 pencils

*Flip through textbook* AH! I was right, dramatization advertising.

Drama? 10 stars
Creativity? 0 star.

I guess i'll average it out. 5! you deserve it.

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

TommyO's picture
TommyO
1866 pencils

Too much sweet-colorful-love for me.

Temple's picture
Temple
9621 pencils

Is this for chocolate or cheese?

Prof's picture
Prof
1453 pencils

HA! Nice one!

Quite really.

CuriousPencil's picture
CuriousPencil
4227 pencils

+1

suhaas's picture
suhaas
18 pencils

This should have actually been shot with kids, the impact would have been more.

Helmet Chrome's picture
Helmet Chrome
260 pencils

Lacta: The chocolate for bipolars.

6/10

AdBuzzer's picture
AdBuzzer
1168 pencils

As uninspired as it is, still it may be effective in strengthening the brand's equity

sonlima's picture
sonlima
2 pencils

Vomit.

dean viii's picture
dean viii
1676 pencils

stupid

STEVEW's picture
STEVEW

sooo full of emotions,colours,sounds...touchy

STELIOS's picture
STELIOS
2 pencils

sensitive ,clever....Emotional intelligence!!!!
Alex is extra talented person

miko1aj's picture
miko1aj
3097 pencils

i can't believe how bad it is. it's cliche and so naive it could be even funny if only it could have minimum distance to itself.

Glut's picture
Glut
3947 pencils

Bad. Lacta the chocolate for dr. jekyll and mr hyde

CuriousPencil's picture
CuriousPencil
4227 pencils

"Ideal for balloon-stealing flower thieves, not to be consumed in monochrome."

I do applaud our modern day where absolutely anyone can make an advert for absolutely anything, involving paid actors and voiceovers and *still* not worry about *how* to make adverts at any point from beginning to end.

This belongs at the top of a very tall, very dusty shelf, in a padlocked room labelled "the day I thought I was in advertising".

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