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Lacoste: Life is a beautiful sport

Advertising Agency: BETC, France
Management: Bertille Toledano, Brune Failliot, Matthieu Kuster
Executive Creative Director: Remi Babinet
Creative Director: Antoine Choque
Art Directors: Damien Bellon, Gabrielle Attia
Copywriters: Gabrielle Attia, Damien Bellon
Strategic Planning: Clement Boisseau
Traffic: Michele Bertona
TC Producer: David Green
Production Company: Wanda
Producers: Patrick Barbier, Romain Cavagnac
Sound: Schmooze
Director: Seb Edwards
VFX: MPC
Music: Discolsure - “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music Publishing

13 comments

kleenex's picture
kleenex
33047 pencils

NO....

sacrilegend's picture
sacrilegend
2323 pencils

Diggin' it. Dramatized a leap of faith in a beautiful way. Don't really know what the line is doing, except confusing the concept.

cwriter79's picture
cwriter79
702 pencils

Dig it. In my opinion, the print ads don't work with this idea.

Garry Stone's picture
Garry Stone
107 pencils

Very confusing. Superb music though.

Chikoshay's picture
Chikoshay
314 pencils

love it

Austin Video Production's picture
Austin Video Pr...
943 pencils

Fantastic. Love the way it was shot and love the concept.

nudge.'s picture
nudge.
38 pencils

CHAOS

talkingisfree's picture
talkingisfree
2620 pencils

I don't see how this is confusing. I think is pretty clear. I like that is trying tu push the typical narrative a bit and goes into a less obvious storytelling. It's avery simple parallelism or metaphor though. I like it: looks great, is powerful and feels different.

laura.tarlton's picture
laura.tarlton
29 pencils

Probably one of the best tv commercial i ever seen. Congrats to the creative team.

reasonwhy's picture
reasonwhy
143 pencils

Google > "Laura Tarlton" > viadeo > BETC.

Thanks for your objectivity buddy.

Locumbeto's picture
Locumbeto
146 pencils

great work!

2 eyeballs's picture
2 eyeballs
64 pencils

loved every second. 60 seconds just right for the emotion of first kiss attempt

henrique.machado.37604's picture
henrique.machad...
4 pencils

Maravilhoso! Um simples beijo num café se tornou um espetáculo visual. Todos os homens devem lembrar dessa sensação, na hora da paquera... a hora de tentar... o bom e velho "se jogue!". E o cara literalmente se joga. Foi show!
E aquela flutuada do casal no café também achei linda.

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