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Lacoste: Future

Advertising Agency: Megalo, France

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13 comments

nice gaijin's picture
nice gaijin
815 pencils

funny, I always associated Lacoste with douchebags with popped collars. They'll have to try a bit harder to reinvent that image.

ChuckNorris's picture
ChuckNorris
834 pencils

That's funny, it has a different image in the places I've lived.

Where are you from?

iT-iS-i's picture
iT-iS-i
1721 pencils

One ?, when he served he threw the ball straight up but then leapt and ran forward to whammy the ball into a blizzard of oblivion, which ball was he pounding if he threw it straight up?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

back2b's picture
back2b
191 pencils

I believe they are still following that image. I can easily imagine that dude wearing his beloved lacoste popped collar after his game of squennis.

jazarah's picture
jazarah
1262 pencils

amazing for a TVC, but I dnt think it works with the tagline

bknowlden's picture
bknowlden
3647 pencils

Nice job. Reminiscent of the Powerade "future of game" work (I think it was Powerade...

miko1aj's picture
miko1aj
3097 pencils

yeah. I agree — WHOA! What a vision. Besides this THAT looking game would be totally stupid — pls don't change so classic beautiful game Lacoste.

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

I don't get the message on this, reinvent tennis or squash?! - squennis? nah, not for me...

"Love what you do and do what you love...."

Courts's picture
Courts
8 pencils

As beautiful as this ad is I HATE IT! It completely goes against everything that we associate Lacoste with. Lacoste reinvents retro not whatever this is...

Anzor's picture
Anzor
32 pencils

regarding the idea ... realistic was lost in the last 10 sec he moved like a ordinary 3d game character

Farfa's picture
Farfa
97 pencils

Ma to de Caz!

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