La Sky Information Portal About Hiv-Prevention: Hockey

Advertising Agency: Laboratory For Social Advertising, Moscow, Russia
Creative Director: Aleksey Titov
Art Director: Georgy Molodtsov
Copywriter: Aleksey Titov
Director: Georgy Molodtsov
Producer: Dmitry Pischulin
Published: February 2011


Cordudoy_Boy's picture
62 pencils

Is this a comparison of a condom and a hockey helmet?

Davirus's picture
44 pencils

Yes, it is. Like the family on "Embrace Life" is a remember of the seatbelt, the helmet on this video is a remember of a condom.

What the hell are you, 8 years old? I never tough I had to explain this to someone, its quite obvious... I mean... for anyone with his high school completed.

Cordudoy_Boy's picture
62 pencils

I get it at first, it was sarcasm... i just dont like how its edited. And thanks for the explain next time i want a light on my shoulder i'll ask you first!

morse's picture
16547 pencils

Not that great. The idea has been overused.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davirus's picture
44 pencils

The fact the idea have "been overused" doesn't means it isn`t good or great. Like mostly cars advertising looks like the same, it doesn't means they are wrong.

I tough people around here were a little more smarter when it comes to criticism.

dollypoppin's picture
1423 pencils

So indirect.

"Nihil sub sole novum"

pez's picture
1800 pencils

So 90's..

kleenex's picture
34654 pencils

This ad not as good as the other one.

Temple's picture
10890 pencils

Ah... makes one long for the good old days of the Soviet union, with no ads whatsoever. BTW, Davirus, since you probably wrote the ad, don't make a fool of yourself by coming here and commenting. It is not.... subtle, if you know what I mean.

Phil Lestino's picture
Phil Lestino
1680 pencils

Don't trust anyone who pushes you into a dark cupboard as foreplay.

TommyO's picture
1866 pencils

I liked that.

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