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Published/Aired: 
February 2011

Also From This Campaign (2 items)

Description: 
Advertising Agency: Laboratory For Social Advertising, Moscow, Russia
Creative Director: Aleksey Titov
Art Director: Georgy Molodtsov
Copywriter: Aleksey Titov
Director: Georgy Molodtsov
Producer: Dmitry Pischulin

Comments (11)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

I liked that.

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

Is this a comparison of a condom and a hockey helmet?

Davirus's picture
Davirus
Activity Score 44

Yes, it is. Like the family on "Embrace Life" is a remember of the seatbelt, the helmet on this video is a remember of a condom.

What the hell are you, 8 years old? I never tough I had to explain this to someone, its quite obvious... I mean... for anyone with his high school completed.

[ ❤ ] www.davirus.mx

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

I get it at first, it was sarcasm... i just dont like how its edited. And thanks for the explain next time i want a light on my shoulder i'll ask you first!

morse's picture
morse
Activity Score 17364

Not that great. The idea has been overused.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davirus's picture
Davirus
Activity Score 44

The fact the idea have "been overused" doesn't means it isn`t good or great. Like mostly cars advertising looks like the same, it doesn't means they are wrong.

I tough people around here were a little more smarter when it comes to criticism.

[ ❤ ] www.davirus.mx

dollypoppin's picture
dollypoppin
Activity Score 1423

So indirect.

---------
"Nihil sub sole novum"

pez's picture
pez
Activity Score 1802

So 90's..

kleenex's picture
kleenex
Activity Score 43452

This ad not as good as the other one.

Temple's picture
Temple
Activity Score 11337

Ah... makes one long for the good old days of the Soviet union, with no ads whatsoever. BTW, Davirus, since you probably wrote the ad, don't make a fool of yourself by coming here and commenting. It is not.... subtle, if you know what I mean.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Don't trust anyone who pushes you into a dark cupboard as foreplay.

TommyO's picture
TommyO
Activity Score 1866

I liked that.

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