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La Red Televisión: Butt face

In order to change the "Butt face" (bad or depressive attitude) of many chilean people, La Red TV Channel launch this campaign that invites to change our face.

Advertising Agency: Larraín, Chile
Creative Directors: Juan Ignacio Valdivia, Carlos Amenábar
Art Director: Gonzalo Torres
Copywriter: Juan Pablo Florit
Producer: Alejandro Moya / Demente
Directors: Juan Poclava, René Alvarez
Published: March 2013

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5 comments

lemonAd's picture
lemonAd
268 pencils

I do believe that some good could have come out of this. The ending is just surprisingly bad.

theoldman_son's picture
theoldman_son
319 pencils

Totally agree.

kleenex's picture
kleenex
25210 pencils

I agree. A total miss.

matitarrie's picture
matitarrie
24 pencils

ssso close

alausa's picture
alausa
1412 pencils

Off kilter.

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