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La Croix: It's not exactly what you believe

LaCroix (The Cross) is a daily French general-interest Roman Catholic newspaper. It is

Advertising Agency: BETC, Paris, France
Agency Management: Catherine Emprin, Baptiste Lerousseau
Strategic Planning: Alexandre Ben-Soussan
Executive Creative Director: Stéphane Xiberras
Creative Director: Damien Bellon
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Production House: RITA
Producer: Elodie Andurand
Directors: Blacktool
Production manager: Jean Davi
Post Production: Leila Geslan / Rita
Sound production: Labo/LGM

Published: 
January 2016

7 comments

BAdsoftheworld's picture
BAdsoftheworld
3390 pencils

But it's exactly what we expected.

Reality Check's picture
Reality Check
2334 pencils

Something mysteriously blocks this very good advert from being great.

kleenex's picture
kleenex
40638 pencils

not that special.

Dzsoi's picture
Dzsoi
8001 pencils

Well, I believe this is not bad at all.

halaby87's picture
halaby87
7543 pencils

That should do the job

Brainsugar's picture
Brainsugar
1624 pencils

Too forced to make me believe the guy is a monk... and then not...

MyJobRating's picture
MyJobRating
64 pencils

Very nice, interesting idea

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