Kungur meat factory: Kazan and Kungur
Meat factory from the small town of Kungur has started to sell its products to Kazan city, the third capital of Russia. We had to convince the citizens of Kazan that the delivery of meat products from Kungur happens quickly, keeping the products fresh.
Commercials were aired in which residents of Kungur watched Kazan’s news on TV. The news anchor delivered news items on the main event of the day. In order to do this, we recorded new soundtracks to videos every day. For example, on July 27, when Kazan's Rubin beat Dinamo Kiev in the Champions League, the video about it was aired. In one month 20 videos have been aired, featuring 20 relevant news events from the day they happened. The Kungur meat factory had captured 8% of the highly competitive market in Kazan.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Directors: Vlad Ryzhikov, Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Ragozin, Aleksandr Parkhomenko, Anton Kotovski
Production company: Kinograf
Director: Maksim Ksyonda
Producer: Vitaly Kokoshko
DOP: Dmitry Yurikov
Published: July 2011