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Kraft Macaroni & Cheese: Pawn shop

Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Group Creative Directors: Bill Wright, James Dawson-Hollis
Interactive Group Creative Directors: Matt O’rourke
Associate Creative Directors: Cliff Leicht, Wendy Leicht
Art Director: Wendy Leicht
Copywriter: Cliff Leicht
Vp Executive Integrated Producer: Chap Hopenwasser
Senior Integrated Producer: Kate Hildebrant
Production Company & City: Hungry Man
Director: Hank Perlman
Executive Producer: Cindy Becker
Line Producer: Caleb Dewart
Director Of Photography: Eric Steelberg
Editorial Company: Cosmo Street
Editors: Tessa Davis, Kevin Anderson
Assistant Editor: Zoe Mougin
Executive Producer: Yvette Corribias
Producer: Esther Perls
Music Company: Amber Music
Producer: Michelle Curran
Composer: Jon Whitehouse
Finishing Company: The Moving Picture Company
Visual Effects Producer: Eric Mccasline
Account Director: Kate Frazier
Content Management Supervisor: Tamsin Mariner
Content Supervisor: Spencer Holmes
Content Manager: Jessica Francis
Assistant Content Manager: Carrie White
Director Of Business Affairs: Nancy Espinal
Aired: May 2011

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11 comments

sirvan's picture
sirvan
29870 pencils

I would like to be the first to congratulate the Interactive Group Creative Director for his expert involvement.

+++

"I love some things, and don't love some other things."

Kriativity's picture
Kriativity
418 pencils

awesome!awezum!

pez's picture
pez
1723 pencils

It's exactly the same shop where Butch gets in after the car accident in Pulp Fiction!

Wordnerd's picture
Wordnerd
6662 pencils

nice

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it

"If you are irritated by every rub, how will you be polished?"
— Rumi

atilas lob's picture
atilas lob
66 pencils

my son just stole my camera.
hahahahahahhahahaha

Reality Check's picture
Reality Check
1799 pencils

The contrivance of it all is irritating.

PawnShops.net's picture
PawnShops.net
3 pencils

Another example of media depicting an industry with a stereo type that is so outdated. Sad.......

Glut's picture
Glut
3947 pencils

bad bad bad

zoneman's picture
zoneman
5 pencils

@Glut …do you see what I see?

Is this ad a poke at the radio announcer Ted Williams, who has seen the pawnshop one too many times?

bad on many levels...

zoneman's picture
zoneman
5 pencils

The problem is, the message implies that the child hates the product. Other than that I like the craftsmanship...

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