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Kraft Homestyle Macaroni & Cheese: Deception

Advertising Agency: Crispin Porter + Bogusky, Worldwide
Chief Creative Officer: Rob Reilly
VP Group Creative Directors: Bill Wright, James Dawson-Hollis
Associate Creative Director: Cliff Leicht, Wendy Leicht
Copywriters: Peter Trueblodd, Cliff Leicht
Art Director: Brandt Lewis, Wendy Leicht
Integrated Producer: Carolyn Johnson
Music: Amber Music, Bicoastal
Senior Music Producer: Michelle Curran
Composers: Leo Sidran, John Whitehouse
Production Company: Imperial Woodpecker
Director: Stacy Wall
EP/Managing Partner: Doug Halbert
Producer: Terri Shafirov
Editorial: Bikini Edit
Editor: Lawrence Young
EP Editorial: Gina Pagano
Producer Editorial: Sari Resnick
Post: The Mil
Post Producer: Lily Tilton
Colorist: Fergus McCall
Group Account Director: Steve Erich
Account Director: Kate Frazier
Content Management Supervisor: Tamsin Mariner
Content Supervisor: Spencer Holmes
Content Manager: Jessica Francis
Assistant Content Manager: Carrie White
Traffic Manager: Chrissy Wamsher

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4 comments

AmOgodzzz's picture
AmOgodzzz
826 pencils

This is the best one out of the four. It's actually really funny without being cutesy.
The in-laws spot is lame, the Charade one is too cute. And the one with the client...

mdb1974's picture
mdb1974
411 pencils

This is the only one that felt smart to me, entertaining. This campaign is all about finesse and the other three are lacking it.

That said, I think a cynical child in a condescending relationship with a parent is wrong for the brand. You aren't selling VW's to doped up 20 somethings.

kleenex's picture
kleenex
25642 pencils

The homemade food looks better.....

SuperPolle's picture
SuperPolle
147 pencils

There ought to be a law against advertising like this ...

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