KPA Pension: Anti personnel mines
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Advertising Agency: Abby Norm, Stockholm, Sweden
Creative Director: Emil Frid
Art Director: Emil Frid
Copywriter: Håkan Nyberg
Photographer: Henrik Stenberg
Additional credits: Copeland, Social Club, Plan 8, Housework
Published: April 2007

5 Comments
I liked it a lot. Not what I was expecting from a financial services company.
Strong tagline.
Strong concept.
"Everyday is one short life"
www.erhanali.blogspot.com/
Frightening. Even though it doesn't show any "cruelty", which makes it so strong.
great! the images, the message. when i see the ad , ill give him a hug =)
Powerful.