October 2010
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Also From This Campaign (7 items)


LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak’s youth-oriented ‘SO Kodak’ campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak’s m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments.

Advertising Agency: Partners + Napier, Rochester, NY, USA
CEO: Jeff Gabel
VP Creative Services: Lisa Kreienberg
Creative Group Supervisor: Gretchen Bye
Copywriter: Greg Shainman
Senior Account Executive: Christina Davidson
Agency Producer: Be Garrett
Creative Director: Stanley Yorker
Production Company: Robot Film, LA
Director: Chris Robinson
Executive Producer: Roseanne Cunningham
DP: Jonathan Sela, John Perez
Producer: Jil Hardin
Art Director: Robb Buono
Editorial: Final Cut, NY
Editor: Michael Dartwadsworth, Jeff Buchanan
Assistant Editor: Phil Brooks
Telecine: Company 3, NY
Colorist: Billy Gabor
Online / Visual FX: Mass Market, NY
Lead Flame Artists: Mark French, Julian Ford
Flame: Anu Nagaraj
2D Artist: Adam Flynn
Producer: Marcus Lansdell

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CommandZ's picture
2498 Activity Scores

And the idea is what?


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