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Knorr Sidekicks: Salty Mask

To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon 

Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne 

Copywriters: David Ross, Ryan Hamacher 

Agency Producers: Andrew Schulze, Marie-Pierre Toure 

Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward 

Manager Community Engagement: Dana Rudelier
Supervisor Community Cultivation: Matthew Nelson
Manager Community Cultivation: Cameron Reed
Director - David Hicks 

Production Company: Sons and Daughters 

Executive Producer: Dan Ford 

Line Producer: Rob Allan
Director of Photography: Adam Marsden 

Character Design: Bigshot Toyworks 

Editorial: Pete McAuley, AXYZ, Toronto 

Visual Effects: AXYZ, Toronto 

VXF Producer: Irene Payne 

Compositor: James Andrews 

Animators: Dennis Turner, Mario Marengo 

Colourist: Bill Ferwerda, Notch, Toronto 

Music & Sound Design: Paul Seeley

17 comments

alexander_bickov's picture
alexander_bickov
3283 pencils

Funny campaign. Love it

thedesignaddict's picture
thedesignaddict
5415 pencils

The first spot was great. The follow-up campaign is just OK.

CrackerJackWorks's picture
CrackerJackWorks
14739 pencils

still great stuff

Jay121's picture
Jay121
58 pencils

he returns :)

xcreativity's picture
xcreativity
2374 pencils

ahahah, a lot of imagination going around here. I do like it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Marlus Lau's picture
Marlus Lau
1808 pencils

Yeah, great imagination!

CopyRight's picture
CopyRight
715 pencils

I love it

kagzmainah's picture
kagzmainah
631 pencils

good stuff!

V's picture
V
76 pencils

thumps up

brandingworthspreading's picture
brandingworthsp...
648 pencils

Lovely. You created an amazing character.

Brain-Art's picture
Brain-Art
1101 pencils

Funny

cef's picture
cef
547 pencils

very nice campaign. well done.

NiceGal's picture
NiceGal
13 pencils

I`m in love with this campaign.

hermotsura's picture
hermotsura
254 pencils

respect!

kwan hee Cho's picture
kwan hee Cho
15 pencils

great imagination!

Figo's picture
Figo
26 pencils

love it

Viranica's picture
Viranica
230 pencils

hahahaha entertaining!

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