Knorr Sidekicks: Salty Dating

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne
Copywriters: David Ross, Ryan Hamacher
Agency Producers: Andrew Schulze, Marie-Pierre Toure
Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward
Director: David Hicks
Production Company: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Character Design: Bigshot Toyworks
Editorial: Pete McAuley, AXYZ, Toronto
Visual Effects: AXYZ, Toronto
VXF Producer: Irene Payne
Compositor: James Andrews
Animators: Dennis Turner, Mario Marengo
Colourist: Bill Ferwerda, Notch, Toronto
Music & Sound Design: Paul Seeley


ivan's picture

The original Knorr Salty character video: http://adsoftheworld.com/media/tv/knorr_salty

Jay121's picture
58 pencils

haha, that's funny

sush's picture
566 pencils

kool.very funy.lol


mikeelrapido's picture
1929 pencils

a little too long, but nice idea..



silvi's picture
4172 pencils

Amazing production

jamesrothenburg's picture
554 pencils

Love these new spots!

Goblin's picture
409 pencils

I like!

cheshirecat's picture
3 pencils

It was a brilliant concept the first time I saw it: for Ikea, directed by Spike Jonze. Same use of pathetic fallacy with an inanimate object and rain, same storyline. (I'm referring to the first spot in this series.) What's original here?


Brain-Art's picture
1101 pencils


bubblestheclownfish's picture
618 pencils

What does it have to do with Knorr having 25% less sodium? NEXT TO NOTHING! The first ad was a stretch, but this one is terrible. Unbelievable CG work, great character work, nice "feel", but NOTHING to do with the brand or the new product line. Just arguing that salt (sodium) is no longer wanted is such a weak argument for a weak concept. What are the benefits for the brand? Nothing save for being able to mass produce cute little salt shakers (which btw would be counterproductive seeing as they reduced salt). Oh, and for people fluttering their eyes and saying "Awwwww".

I swear - if I were the brand manager for this account, I would have looked DDB straight in the eye, and said "Are you f-ing kidding me? Where's my brand?" And why should people care that there's 25% less sodium? This is doing nothing to sell my product, or distinguish it from the others. You could just as easily run this for a Chines Food Restaurant that now cooks with less salt. Again - no one smart enough to say "Are you sure this is right for the BRAND? THAT'S what we're selling, not some incredibly cute CG experiment.

The IKEA lamp idea worked because it talks to used accessories that are now unwanted because they were replaced. It talks directly to the product. This doesn't.

3 stars only because of the execution.

OH, and if I have your attention - an anyone point to a link for the commercial that's running right now for this guy cooking frozen veggies beside a window in a remote research facility. An abominable snowman reaches in, pulls him out, then reaches in for the cooking veggies. It ends with "Goes great with meat". Ivan - you have to post it if it's discovered. Thanks in advance.

AssassinX's picture
1329 pencils

I love this one :http://www.youtube.com/watch?v=OekR7Ocu86M

And I didn't know anything abt the product until I saw the video clip above. Yeah, I also think the brand here is somehow invisible...

brandingworthspreading's picture
648 pencils

Very sweet! They are also giving out some salt and pepper gifts as a promotion in Canada.

paumarques's picture
1314 pencils

jajaj absolutament fantàstic!!!

Pau Marquès
(+34) 670 36 79 83

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils


Ted Danson's picture
Ted Danson
20 pencils

Wow, they totally killed this campaign before it even started.

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