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Knorr Sidekicks: Salty Brace

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Your rating: None Average: 7.7 (41 votes)

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne
Copywriters: David Ross, Ryan Hamacher
Agency Producers: Andrew Schulze, Marie-Pierre Toure
Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward
Director: David Hicks
Production Company: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Character Design: Bigshot Toyworks
Editorial: Pete McAuley, AXYZ, Toronto
Visual Effects: AXYZ, Toronto
VXF Producer: Irene Payne
Compositor: James Andrews
Animators: Dennis Turner, Mario Marengo
Colourist: Bill Ferwerda, Notch, Toronto
Music & Sound Design: Paul Seeley

20 Comments

antondeluxe's picture 43 pencils
antondeluxe | Tue, 2010-01-26 05:02

so cute!!!

Wordnerd's picture 6617 pencils
Wordnerd | Tue, 2010-01-26 05:07

that's incredibly well executed

fadirahhal's picture 197 pencils
fadirahhal | Tue, 2010-01-26 05:53

explain plz?

glossy's picture 26 pencils
glossy | Tue, 2010-01-26 09:29

check out the first spot in the campaign http://www.youtube.com/watch?v=OekR7Ocu86M

silvi's picture 4174 pencils
silvi | Tue, 2010-01-26 08:53

I want to cry!!!!!

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Tue, 2010-01-26 10:23
8

well done!

Twitter   Facebookreelance... http://www.crackerjackworks.com

cruzialx's picture 194 pencils
cruzialx | Tue, 2010-01-26 18:37

HaHaHa twisted head. well done!!!

brandingworthspreading's picture 656 pencils
brandingworthspreading | Tue, 2010-01-26 20:02
6

They have a great icon for the product, but they are not building the proper 360 campaign. Their promotion in supermarkets translates a totally different message. They need to be more consistent. It is a great idea for an ad. Time to bring it to the next level!

Blog | Twitter

FeliUmc's picture 46 pencils
FeliUmc | Tue, 2010-01-26 22:17

Though Salty has a Skittles Tee haha

naseer's picture 57 pencils
naseer | Wed, 2010-01-27 01:48

that is soo nice... this kind of commercials you would be happy to cut the movie and watch them

alexander_bickov's picture 3323 pencils
alexander_bickov | Wed, 2010-01-27 03:05

Funny idea. Love it

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

tridipnandi's picture 220 pencils
tridipnandi | Wed, 2010-01-27 07:54

Very nice... Love It

nomi49's picture 18 pencils
nomi49 | Wed, 2010-01-27 17:00
10

Awesome!

cmac's picture 82 pencils
cmac | Thu, 2010-01-28 09:22

i feel so sorry for him in every spot :(((((

Tommy G.'s picture 913 pencils
Tommy G. | Mon, 2010-02-01 07:58

Love the whole campaign, watch it all the time on TV. There's one missing! The best one actually.

I wish this little thing had a smile or something, It could be better if he shows some very tiny emotions on his face.

Ted Danson's picture 20 pencils
Ted Danson | Mon, 2010-02-01 20:31

This one's even worse.

cef's picture 555 pencils
cef | Sun, 2010-02-07 10:36

very clever.

Viranica's picture 227 pencils
Viranica | Wed, 2010-02-10 11:33

funny+smart

AV

Figo's picture 26 pencils
Figo | Wed, 2010-03-10 08:43

like that°

www jennyluong com's picture 37 pencils
www jennyluong com | Thu, 2010-04-15 20:57

Excellent, excellent, excellent!

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