Knorr Sidekicks: Salty Brace

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne
Copywriters: David Ross, Ryan Hamacher
Agency Producers: Andrew Schulze, Marie-Pierre Toure
Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward
Director: David Hicks
Production Company: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Character Design: Bigshot Toyworks
Editorial: Pete McAuley, AXYZ, Toronto
Visual Effects: AXYZ, Toronto
VXF Producer: Irene Payne
Compositor: James Andrews
Animators: Dennis Turner, Mario Marengo
Colourist: Bill Ferwerda, Notch, Toronto
Music & Sound Design: Paul Seeley

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20 comments

antondeluxe's picture
antondeluxe
43 pencils

so cute!!!

Wordnerd's picture
Wordnerd
6662 pencils

that's incredibly well executed

fadirahhal's picture
fadirahhal
209 pencils

explain plz?

glossy's picture
glossy
49 pencils

check out the first spot in the campaign http://www.youtube.com/watch?v=OekR7Ocu86M

silvi's picture
silvi
4172 pencils

I want to cry!!!!!

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

well done!

cruzialx's picture
cruzialx
194 pencils

HaHaHa twisted head. well done!!!

brandingworthspreading's picture
brandingworthsp...
648 pencils

They have a great icon for the product, but they are not building the proper 360 campaign. Their promotion in supermarkets translates a totally different message. They need to be more consistent. It is a great idea for an ad. Time to bring it to the next level!

FeliUmc's picture
FeliUmc
44 pencils

Though Salty has a Skittles Tee haha

naseer's picture
naseer
57 pencils

that is soo nice... this kind of commercials you would be happy to cut the movie and watch them

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny idea. Love it

tridipnandi's picture
tridipnandi
220 pencils

Very nice... Love It

nomi49's picture
nomi49
18 pencils

Awesome!

cmac's picture
cmac
82 pencils

i feel so sorry for him in every spot :(((((

Tommy G.'s picture
Tommy G.
897 pencils

Love the whole campaign, watch it all the time on TV. There's one missing! The best one actually.

I wish this little thing had a smile or something, It could be better if he shows some very tiny emotions on his face.

Ted Danson's picture
Ted Danson
20 pencils

This one's even worse.

cef's picture
cef
547 pencils

very clever.

Viranica's picture
Viranica
230 pencils

funny+smart

AV

Figo's picture
Figo
26 pencils

like that°

www jennyluong com's picture
www jennyluong com
40 pencils

Excellent, excellent, excellent!

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