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Salty Brace

Agency: 
Published/Aired: 
January 2010
Description: 

Film advertisment created by DDB, Canada for Knorr, within the category: Food.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne
Copywriters: David Ross, Ryan Hamacher
Agency Producers: Andrew Schulze, Marie-Pierre Toure
Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward
Director: David Hicks
Production Company: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Character Design: Bigshot Toyworks
Editorial: Pete McAuley, AXYZ, Toronto
Visual Effects: AXYZ, Toronto
VXF Producer: Irene Payne
Compositor: James Andrews
Animators: Dennis Turner, Mario Marengo
Colourist: Bill Ferwerda, Notch, Toronto
Music & Sound Design: Paul Seeley

Comments (20)

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Highest Rated

www jennyluong com's picture
www jennyluong com
Activity Score 40

Excellent, excellent, excellent!

antondeluxe's picture
antondeluxe
Activity Score 43

so cute!!!

Wordnerd's picture
Wordnerd
Activity Score 6692

that's incredibly well executed

fadirahhal's picture
fadirahhal
Activity Score 235

explain plz?

glossy's picture
glossy
Activity Score 61

check out the first spot in the campaign http://www.youtube.com/watch?v=OekR7Ocu86M

silvi's picture
silvi
Activity Score 4172

I want to cry!!!!!

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19502

well done!

cruzialx's picture
cruzialx
Activity Score 194

HaHaHa twisted head. well done!!!

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

They have a great icon for the product, but they are not building the proper 360 campaign. Their promotion in supermarkets translates a totally different message. They need to be more consistent. It is a great idea for an ad. Time to bring it to the next level!

FeliUmc's picture
FeliUmc
Activity Score 44

Though Salty has a Skittles Tee haha

naseer's picture
naseer
Activity Score 57

that is soo nice... this kind of commercials you would be happy to cut the movie and watch them

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny idea. Love it

tridipnandi's picture
tridipnandi
Activity Score 220

Very nice... Love It

nomi49's picture
nomi49
Activity Score 18

Awesome!

cmac's picture
cmac
Activity Score 82

i feel so sorry for him in every spot :(((((

Tommy G.'s picture
Tommy G.
Activity Score 897

Love the whole campaign, watch it all the time on TV. There's one missing! The best one actually.

I wish this little thing had a smile or something, It could be better if he shows some very tiny emotions on his face.

Ted Danson's picture
Ted Danson
Activity Score 20

This one's even worse.

cef's picture
cef
Activity Score 547

very clever.

Viranica's picture
Viranica
Activity Score 230

funny+smart

Figo's picture
Figo
Activity Score 26

like that°

www jennyluong com's picture
www jennyluong com
Activity Score 40

Excellent, excellent, excellent!

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