Knorr: Salty
Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace, Shelley Lewis
Copywriter: David Ross
Agency Producer:Andrew Schulze
Director: David Hicks
Production Company: Sons and Daughters, Toronto
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Editor: Brian Williams, Panic and Bob, Toronto
Visual Effects: AXYZ, Toronto
Producer: Irene Payne
On Set SFX supervisor: Dave Giles
Lead Animator/Shading/Lighting: Dennis Turner
Shading/Lighting: Mario Marengo
Tracking/Shading/Lighting: Jerry Corda-Stanley
Inferno Artists: Andres Kirejew, Terry Power
Colourist: Bill Ferwerda, Notch, Toronto
Music: "How am I Supposed to Live Without You", Michael Bolton
Music House: RMW, Toronto
21 Comments
can't see the whole tvc.. some problem
Works fine for me. Try watching here perhaps: http://www.youtube.com/watch?v=LGUHrYWcwkg
Very cute..I have the same feeiling on the end like when watching IKEA lamp ;-)
Darko Bosnar
Zagreb-CROATIA
Ok, now a philosophical question: If the product had (hypothetically) 25% more sodium, then the salt shaker would be unnecessary. Now, that the product has 25% less sodium, the shaker is again unnecessary? Aristotle would roll in his grave. Apart from that, IKEA deja vu all over. Brilliant crying scene tho.
Ditto Temple. I was thinking the same thing!! It just doesn't fit. Other than that, I like the "awwww" feeling it evokes...damn cute salt shaker. i would adopt him any day, sodium or not :)
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Not all who wander are lost.
This makes me smile every time I see it on TV :)
Ikea Lamp.
This one gets royally on my nerve. I am so sick of these types of approach. Pillsbury got me fed up on them.
i hate the song (O.o)!!
| Everartz |
Very "ikea lamp", for sure.
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"I love some things, and don't love some other things."
OMG. I would never treat MY salt shaker that way. He is the love of my life.
So cute.
Hey Ivan, how about throwing in one of those facebook attachy thingies... lol
Me encanta¡¡¡ muy tierno... ajajjaja
How do I buy Salty? He's so cute!
Yeah I want Salty!!!
When it rains, it pours. Cute ending.
IKEA lamp - right, but so what? It's a truly brave commercial for such a terrible and narrow minded client.
Very cute! I have never thought that I would have been emotionally attached to a saltshaker before like this!
Archie
anon 2:35, the family in general is cutting down on their salt therefore the shaker is not needed - see your point though
Beautifully shot. Love it.
so nice. beautiful video. touching.
and makes me wanna use saltshaker instead of Knor.
dclxvi
i love being manipulated! manipulate me some more! :D
seriously, love those salty tears at the end!
ps: i dont care if it followed after ikea lamp - it works, in the sense it bring the brand closer to me.