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Knorr: Salty

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace, Shelley Lewis
Copywriter: David Ross
Agency Producer:Andrew Schulze
Director: David Hicks
Production Company: Sons and Daughters, Toronto
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Editor: Brian Williams, Panic and Bob, Toronto
Visual Effects: AXYZ, Toronto
Producer: Irene Payne
On Set SFX supervisor: Dave Giles
Lead Animator/Shading/Lighting: Dennis Turner
Shading/Lighting: Mario Marengo
Tracking/Shading/Lighting: Jerry Corda-Stanley
Inferno Artists: Andres Kirejew, Terry Power
Colourist: Bill Ferwerda, Notch, Toronto
Music: "How am I Supposed to Live Without You", Michael Bolton
Music House: RMW, Toronto

21 comments

Guest's picture
Guest

can't see the whole tvc.. some problem

ivan's picture
ivan

Works fine for me. Try watching here perhaps: http://www.youtube.com/watch?v=LGUHrYWcwkg

Ivan Raszl, admin of AotW

Darko Bosnar's picture
Darko Bosnar
385 pencils

Very cute..I have the same feeiling on the end like when watching IKEA lamp ;-)

art director at IMAGO
Zagreb-CROATIA

Temple's picture
Temple
10552 pencils

Ok, now a philosophical question: If the product had (hypothetically) 25% more sodium, then the salt shaker would be unnecessary. Now, that the product has 25% less sodium, the shaker is again unnecessary? Aristotle would roll in his grave. Apart from that, IKEA deja vu all over. Brilliant crying scene tho.

Misstree's picture
Misstree
425 pencils

Ditto Temple. I was thinking the same thing!! It just doesn't fit. Other than that, I like the "awwww" feeling it evokes...damn cute salt shaker. i would adopt him any day, sodium or not :)

.............................

Not all who wander are lost.

jamesrothenburg's picture
jamesrothenburg
554 pencils

This makes me smile every time I see it on TV :)

Guest's picture
Guest

Ikea Lamp.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

This one gets royally on my nerve. I am so sick of these types of approach. Pillsbury got me fed up on them.

everartz's picture
everartz
7611 pencils

i hate the song (O.o)!!

| Everartz |

sirvan's picture
sirvan
29870 pencils

Very "ikea lamp", for sure.

+++

"I love some things, and don't love some other things."

Grace's picture
Grace

OMG. I would never treat MY salt shaker that way. He is the love of my life.
So cute.

Hey Ivan, how about throwing in one of those facebook attachy thingies... lol

designada grafica's picture
designada grafica
96 pencils

Me encanta¡¡¡ muy tierno... ajajjaja

Guest's picture
Guest

How do I buy Salty? He's so cute!

Guest's picture
Guest

Yeah I want Salty!!!

kgeiger's picture
kgeiger
7173 pencils

When it rains, it pours. Cute ending.

adgoddess's picture
adgoddess
369 pencils

IKEA lamp - right, but so what? It's a truly brave commercial for such a terrible and narrow minded client.

Guest's picture
Guest

Very cute! I have never thought that I would have been emotionally attached to a saltshaker before like this!

Archie

Guest's picture
Guest

anon 2:35, the family in general is cutting down on their salt therefore the shaker is not needed - see your point though

thedesignaddict's picture
thedesignaddict
5393 pencils

Beautifully shot. Love it.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

so nice. beautiful video. touching.
and makes me wanna use saltshaker instead of Knor.

dclxvi

velle's picture
velle
1550 pencils

i love being manipulated! manipulate me some more! :D
seriously, love those salty tears at the end!
ps: i dont care if it followed after ikea lamp - it works, in the sense it bring the brand closer to me.

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