Knorr: Salty

Agency Producer:Andrew Schulze

Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace, Shelley Lewis
Copywriter: David Ross
Director: David Hicks
Production Company: Sons and Daughters, Toronto
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Editor: Brian Williams, Panic and Bob, Toronto
Visual Effects: AXYZ, Toronto
Producer: Irene Payne
On Set SFX supervisor: Dave Giles
Lead Animator / Shading / Lighting: Dennis Turner
Shading / Lighting: Mario Marengo
Tracking / Shading / Lighting: Jerry Corda-Stanley
Inferno Artists: Andres Kirejew, Terry Power
Colourist: Bill Ferwerda, Notch, Toronto
Music: "How am I Supposed to Live Without You", Michael Bolton
Music House: RMW, Toronto

September 2009


Guest's picture

can't see the whole tvc.. some problem

ivan's picture

Works fine for me. Try watching here perhaps: http://www.youtube.com/watch?v=LGUHrYWcwkg

Darko Bosnar's picture
Darko Bosnar
389 pencils

Very cute..I have the same feeiling on the end like when watching IKEA lamp ;-)

art director at IMAGO

Temple's picture
11323 pencils

Ok, now a philosophical question: If the product had (hypothetically) 25% more sodium, then the salt shaker would be unnecessary. Now, that the product has 25% less sodium, the shaker is again unnecessary? Aristotle would roll in his grave. Apart from that, IKEA deja vu all over. Brilliant crying scene tho.

Misstree's picture
425 pencils

Ditto Temple. I was thinking the same thing!! It just doesn't fit. Other than that, I like the "awwww" feeling it evokes...damn cute salt shaker. i would adopt him any day, sodium or not :)


Not all who wander are lost.

jamesrothenburg's picture
554 pencils

This makes me smile every time I see it on TV :)

Guest's picture

Ikea Lamp.

lucdesaulniers's picture
1145 pencils

This one gets royally on my nerve. I am so sick of these types of approach. Pillsbury got me fed up on them.

everartz's picture
7609 pencils

i hate the song (O.o)!!

| Everartz |

sirvan's picture
29860 pencils

Very "ikea lamp", for sure.


"I love some things, and don't love some other things."

Grace's picture

OMG. I would never treat MY salt shaker that way. He is the love of my life.
So cute.

Hey Ivan, how about throwing in one of those facebook attachy thingies... lol

designada grafica's picture
designada grafica
96 pencils

Me encanta¡¡¡ muy tierno... ajajjaja

Guest's picture

How do I buy Salty? He's so cute!

Guest's picture

Yeah I want Salty!!!

kgeiger's picture
7287 pencils

When it rains, it pours. Cute ending.

adgoddess's picture
369 pencils

IKEA lamp - right, but so what? It's a truly brave commercial for such a terrible and narrow minded client.

Guest's picture

Very cute! I have never thought that I would have been emotionally attached to a saltshaker before like this!


Guest's picture

anon 2:35, the family in general is cutting down on their salt therefore the shaker is not needed - see your point though

thedesignaddict's picture
5403 pencils

Beautifully shot. Love it.

NomadDCLXVI's picture
443 pencils

so nice. beautiful video. touching.
and makes me wanna use saltshaker instead of Knor.


velle's picture
1550 pencils

i love being manipulated! manipulate me some more! :D
seriously, love those salty tears at the end!
ps: i dont care if it followed after ikea lamp - it works, in the sense it bring the brand closer to me.

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