Kmart: Halloween Costume Challenge

Kmart set up shop in the parking lot of Kmart’s Addison and Kimball location in Chicago and invited the neighborhood to watch dancer Monternez “Monty” Rezell, from the Chicago Hip Hop dance crew Stick and Move, dance his way through eight hours of costume changes. Why eight hours? Because that’s what it would take to set the Guinness World Record for most costume changes. Each costume consisted of at least three pieces, and Monty needed to change into each costume unassisted and remain in it for at least 5 seconds. Monty, a contestant for America’s Got Talent, danced, posed and dressed his way into the record book. The Big Freeze Camera system captured his every step with 48 DSLR’s, the same system used for the Grammy’s Glam Cam, as Monty succeeded in breaking the Guinness World Record for most costume changes in an 8 hour period. Kmart’s large selection of 3,000 Halloween costumes and accessories supported this world record effort.

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Creative Directors: Elke Dobrowolski, Howie Ronay
Creative Director: Sean Burns


kleenex's picture
34600 pencils

Well that was nice stunt.

Victorious's picture
95 pencils

If it wasn't for Kmart I wouldn't be too impressed. But it is, so I am.

CrackerJackWorks's picture
14765 pencils

well done

Temple's picture
10883 pencils

Excellent song selection, made me search for it (happens about 1 in 500 commercials).

dearturki's picture
311 pencils

why spinning?? made me daisy thou!

DaAvitar's picture
182 pencils

Is that bullet time? Lov it!

VivianRaul's picture
20620 pencils


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