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Kiwi: Train

Advertising Agency: SMFB, Oslo, Norway
Creative Director: Stig Bjølbakk
Art Directors: Hans Martin Rønneseth, André Koot
Copywriters: Stig Bjølbakk, Hans Magne, Ekre Alex Gjærsøe
Other additional credits: Moland Film, Johan Skog, Niklas Frøberg
Aired: October 2008

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13 comments

Guest commenter's picture
Guest commenter

Nonsense all the way. the rail tracks. what does a supermarket got to do with you're personal hobbies??? for perverts, what does it do?

Biga's picture
Biga
45 pencils

By buying in Kiwi he spend less and then can buy more parts for his hobby.
Each time he puts something in the market car (don´t know the right name) more parts appear.

sneakyhands's picture
sneakyhands
1857 pencils

before the track started i was expecting them to use 'chatanooga choo-choo'. the train taking over the room is really cool, but it's completely disconnected from the product. the shoe polish message is almost non-existent next to the "look what we can do with models" message.

Guest commenter's picture
Guest commenter

???
is the message really "you better never leave your home, otherwise your model train will conquer the world"?
and what does that supermarket have to do with that?
???

wonen's picture
wonen

Don't know, the video doesn't work here :(

Guest commenter's picture
Guest commenter

Seriously guys. I believe it’s a grocery store, not a shoe polish. "A penny here and a penny there" = Shop at Kiwi, save money and spend it on.... well, you account people do the math.

simon.gross's picture
simon.gross
541 pencils

Nice ad.

It's entertaining, and communicates a clear message that if you shop at Kiwi you'll save money.

What's the benefit? You can spend the money you save on things you'd rather buy.

BuzzingBees.be's picture
BuzzingBees.be
22 pencils

Why so harsh? I like it a lot. Instead of always jamming the "we are the cheapest!" message in, they chose to show the benefit of going to Kiwi's. Remember: don't sell the product, sell the benefit...

Guest commenter's picture
Guest commenter

Exactly.

Save on a loaf of bread; spend more on track...Maybe the hobby just needed to be more hip. I don't know a lot of 20 or 30 somethings who build trains.

kgeiger's picture
kgeiger
7102 pencils

But I bet there's someone with the client that does. ;)

R3P's picture
R3P
33 pencils

Good point. I ALMOST missed it though. Then...duh. He plops bread in the cart and - POW - another piece shows up. Maybe I was looking for something too complex at first.

adler's picture
adler

Very nice ideea.. and very clear message

Jp26b's picture
Jp26b
47 pencils

ok...

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