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Kiwi: Train
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Advertising Agency: SMFB, Oslo, Norway
Creative Director: Stig Bjølbakk
Art Directors: Hans Martin Rønneseth, André Koot
Copywriters: Stig Bjølbakk, Hans Magne, Ekre Alex Gjærsøe
Other additional credits: Moland Film, Johan Skog, Niklas Frøberg
Aired: October 2008
Comments
Nonsense all the way. the rail tracks. what does a supermarket got to do with you're personal hobbies??? for perverts, what does it do?
By buying in Kiwi he spend less and then can buy more parts for his hobby.
Each time he puts something in the market car (don´t know the right name) more parts appear.
before the track started i was expecting them to use 'chatanooga choo-choo'. the train taking over the room is really cool, but it's completely disconnected from the product. the shoe polish message is almost non-existent next to the "look what we can do with models" message.
???
is the message really "you better never leave your home, otherwise your model train will conquer the world"?
and what does that supermarket have to do with that?
???
Don't know, the video doesn't work here :(
Seriously guys. I believe it’s a grocery store, not a shoe polish. "A penny here and a penny there" = Shop at Kiwi, save money and spend it on.... well, you account people do the math.
Nice ad.
It's entertaining, and communicates a clear message that if you shop at Kiwi you'll save money.
What's the benefit? You can spend the money you save on things you'd rather buy.
Why so harsh? I like it a lot. Instead of always jamming the "we are the cheapest!" message in, they chose to show the benefit of going to Kiwi's. Remember: don't sell the product, sell the benefit...
www.buzzingbees.be - Daily Dose of Creative Communication
Exactly.
Save on a loaf of bread; spend more on track...Maybe the hobby just needed to be more hip. I don't know a lot of 20 or 30 somethings who build trains.
But I bet there's someone with the client that does. ;)
Good point. I ALMOST missed it though. Then...duh. He plops bread in the cart and - POW - another piece shows up. Maybe I was looking for something too complex at first.
www.radiant3.com
Very nice ideea.. and very clear message
ok...
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