Kit Kat: Study

Have a break, have a Kit Kat.

Exam time can be very stressful. Kit Kat saw an opportunity to remind students to take a break. This tactical ad ran exclusively in university magazines and around major university premises.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Producer: Tara Broughton
Retoucher: Matt Townsley
Photographer: Andreas Smetana

February 2013


pierrelastname's picture
2869 pencils

not at all.... zzzz

Seldoon Eeffoc's picture
Seldoon Eeffoc
102 pencils

The concept makes sense, but I wonder if less books could be used and still get the point across. Eight fairly thick books before you can have a kit kat bar? That seems a bit excessive. The idea has potential, but I'd like to see an alternative version if it's possible.

It's harder to leave feedback when I'm only seeing the finished project, and not any of the developmental work. When I only see the finished piece, I don't know if/what other possibilities were explored.

eins-eins-null's picture
894 pencils

i like it, especially when published in university-magazines. comes to the point very fast and with the kitkat between the books it even got an actual AND a metaphoric level for the work break. pretty smart storytelling. maybe not a gold-lion, but it definetly works for me. very good advertising.

Temple's picture
11310 pencils

I like it. It definitely should have scored higher.

skeMaMen's picture
428 pencils

... this is TV? Print maybe...

>>> Designed to be signed...

Nike Diesel's picture
Nike Diesel
13431 pencils

I love it.

cHaus's picture
4 pencils

I really like the concept, I just think there might have been a way to make the kitkat bar more noticeable. The tagline is hard to read!

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