Kit Kat: Break Time Friday

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Daniela Radice
Art Director: Simone Adami
Copywriter: Federico Castelli
Creative Digital Specialist: Marco Papale
Account Director: Belinda Hall
Account Planner: Marco Bandini
Account Manager: Mariella Tilena
Web Designer: Giulio Cuscito
Senior Digital Project Manager: Alberto Conni
System Design: Gianluca Cirone
System Design / Software Development: Timothy Van Der Gen
Flash Development / System Design: Pesce Juri

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Wordfruit's picture
1023 pencils

The idea doesn't seem to as solidly say "Have a break" as some previous Kit-kat stuff.

But I think people will want to get their portraits done. Sounds like it might work well.

kleenex's picture
27266 pencils

I like it.

Gi_bo's picture
1385 pencils

I like the idea, i think itll be fun, but i cant really associate this with the "have a break" concept


andylefty's picture
4533 pencils

No association with line. Sort of like it however a lot of work on kitkat's side.

bate_palmas's picture
1479 pencils

Very, very meh I'm afraid.

Nice video though.

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