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Slo Mo Long

Agency: 
Published/Aired: 
March 2010
Description: 

DDB and Kingsford want to remind you that when you slow down and savor life’s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song “(Keep feeling) Fascination” to create an ethereal accompaniment to the slow-motion action.

Advertising Agency: DDB, San Francisco, USA

Chief Creative Officer: Lisa Bennett

Director of Production: Frank Books

Group Creative Director: Mike Andrews

Art Director: Mike Andrews

Copywriter: Daniel Mabe

Agency Producer: Rob Lee

Production Company: Furlined

Director: Douglas Avery

Producer: Matt Caltabiano

Editorial: Union Editorial

Editor: Nicholas Wayman-Harris

VFX / Online: Union Editorial

VFX Artists:

Sound Design and Audio Mixing: Union Editorial

Sound Designer: Josh Eichenbaum

Music House: Singing Serpent

Singer: Rob Crow

Comments (11)

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Highest Rated

angieraj's picture
angieraj
Activity Score 428

Reminds me a little of the Cadbury's Schwepps "burst" commercial. The idea is pretty much the same. About slowing down, about movement, enjoying the little moments etc.

So on originality is does not resonate but its sweet and nice, very summery, very BBQ culture. Little more innovation would have been nice.

Cognito Ergo Sum

gmint7's picture
gmint7
Activity Score 2683

an execution is not an idea

slow down and grill???

:::J:::

ivan's picture
ivan

Sorry, I edited out your swearing. It's not allowed, because it's disrespectful towards our colleagues. Sorry again.

gmint7's picture
gmint7
Activity Score 2683

oh
no that's my apology.

won't do that again.

:::J:::

Adaddicted's picture
Adaddicted
Activity Score 3435

Why the harsh words?
Lovely song, captured some moments from life.

withalltherespects

MJStinson77's picture
MJStinson77
Activity Score 601

I like it. I like the nostalgia. I like the smiles and fun and the food. No, it's not a revolutionary commercial, but it speaks to a benefit of the product. I'm not crazy about the tag line "slow down and grill" but odds are consumers will consider a BBQ with friends and family while watching. Which, crazy as it sounds, may lead to the actual sale of the actual product being advertised. WHOA.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

R U serious's picture
R U serious
Activity Score 416

Yep. It's cool... but at this speed people would starve and get pissed off.

McD's would be the solution.

Say my name, say my name...

JacelynAngel's picture
JacelynAngel
Activity Score 59

LOLOL~~nice comment~~~ha~~

xcreativity's picture
xcreativity
Activity Score 2374

simple, like it!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Inesita's picture
Inesita
Activity Score 65

I liked the ad until it said "Slow down and grill". Is that really the best way to express it?

Tommy G.'s picture
Tommy G.
Activity Score 897

Very nice, I wish life were like that, taking more time to see details, motion...*sighs* things go so fast

angieraj's picture
angieraj
Activity Score 428

Reminds me a little of the Cadbury's Schwepps "burst" commercial. The idea is pretty much the same. About slowing down, about movement, enjoying the little moments etc.

So on originality is does not resonate but its sweet and nice, very summery, very BBQ culture. Little more innovation would have been nice.

Cognito Ergo Sum

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