Slo Mo Long

March 2010
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DDB and Kingsford want to remind you that when you slow down and savor life’s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song “(Keep feeling) Fascination” to create an ethereal accompaniment to the slow-motion action.

Advertising Agency: DDB, San Francisco, USA

Chief Creative Officer: Lisa Bennett

Director of Production: Frank Books

Group Creative Director: Mike Andrews

Art Director: Mike Andrews

Copywriter: Daniel Mabe

Agency Producer: Rob Lee

Production Company: Furlined

Director: Douglas Avery

Producer: Matt Caltabiano

Editorial: Union Editorial

Editor: Nicholas Wayman-Harris

VFX / Online: Union Editorial

VFX Artists:

Sound Design and Audio Mixing: Union Editorial

Sound Designer: Josh Eichenbaum

Music House: Singing Serpent

Singer: Rob Crow

Comments (11)

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Highest Rated

angieraj's picture
428 Activity Scores

Reminds me a little of the Cadbury's Schwepps "burst" commercial. The idea is pretty much the same. About slowing down, about movement, enjoying the little moments etc.

So on originality is does not resonate but its sweet and nice, very summery, very BBQ culture. Little more innovation would have been nice.

Cognito Ergo Sum


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