Kinder Bueno: Raise the Bar 2.0
Ferrero Canada has launched a new TV campaign for their Kinder Bueno chocolate bar that encourages women to band together once again and raise the bar for indulgence.
Advertising Agency: john st. Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Elizabeth Whalen
Copywriter: Jennifer Rossini
Account Team Leader: Melissa Tobenstein
Account Manager: Robyn Crookshank
Published: August 2009
11 comments
The voice over is terrible.
VO sucks
He he... a bit dramatic but I think the voice over suits the over the top 'fabulous' indulgence theme.
I'm quite fond of this one.
BUD LIGHT FOR WOMEN??? wtf
it's the same.
heeeeeeeeeeyyyy! just for women...eeeeeeeemm! kkaahhh! tahooo...
I like the VO. Works with the tone.
malo.
It's a very interesting approach for women, and for what I know, Kinder never did that before, so 10 points on the ad.
Ok, so I finally understood what too clever by half means.
I hate this ad.
Who is the VO?