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Kinder Bueno: Raise the Bar 2.0

Ferrero Canada has launched a new TV campaign for their Kinder Bueno chocolate bar that encourages women to band together once again and raise the bar for indulgence.

Advertising Agency: john st. Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Elizabeth Whalen
Copywriter: Jennifer Rossini
Account Team Leader: Melissa Tobenstein
Account Manager: Robyn Crookshank
Published: August 2009

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11 comments

Guest's picture
Guest

The voice over is terrible.

Guest's picture
Guest

VO sucks

Grace Bastien's picture
Grace Bastien

He he... a bit dramatic but I think the voice over suits the over the top 'fabulous' indulgence theme.
I'm quite fond of this one.

Chori Arg's picture
Chori Arg
173 pencils

BUD LIGHT FOR WOMEN??? wtf
it's the same.

Guest's picture
Guest

heeeeeeeeeeyyyy! just for women...eeeeeeeemm! kkaahhh! tahooo...

Guest's picture
Guest

I like the VO. Works with the tone.

Guest's picture
Guest

malo.

Yanay's picture
Yanay
60 pencils

It's a very interesting approach for women, and for what I know, Kinder never did that before, so 10 points on the ad.

Temple's picture
Temple
9621 pencils

Ok, so I finally understood what too clever by half means.

Guest's picture
Guest

I hate this ad.

Guest's picture
Guest

Who is the VO?

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