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KidSport BC: Life preserver

Advertising Agency: DDB Canada, Vancouver
Creative directors: Cosmo Campbell and Dean Lee
Copywriter: Neil Shapiro
Art director: Chris Moore
Agency producer: Sue Bell
Account management: Terra Cochrane, Brett MacFarlane
Film company: Industry Films
Director: Adam Goldstein
Cameraman: John Houtman
Line Producer: Marcie Harriott
Post-production company: JMB Post
Editor: Daniel Pruger
Colourist: Randy Egan
Casting: Kathleen Widdows Casting
Audio Company: KOKO Productions
Audio House Producer: Murray Price
Audio House Engineer: Murray Price
Aired: July 2009

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20 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

LOL

Guest's picture
Guest

The campaign is pretty bad, these all seem to be written and produced like those bad jokes you find in Xmas crackers.

Or is that just Canadian humor?

It's also not helped by the predictable casting of awkward people and terrible over the top performances.

Guest's picture
Guest

Dear Guest. You're, no doubt, a bitter hack, void of any sense of humor. I'm so tired of nasty comments like yours. I dare say that your work would hardly hold up to this. Perhaps you should get back to it, hone your skills and stay off sites like these.

meoviedo's picture
meoviedo
5 pencils

lololololollololololol que risa

HappyHour's picture
HappyHour
2387 pencils

AWESOME

Guest's picture
Guest

I like it

chamindarathnayake's picture
chamindarathnayake
377 pencils

Super very nice really good All 3 ads..

Chaminda Rathnayake

consolidated.db's picture
consolidated.db
539 pencils

ha ha

nice insight, good thinking and funny ass execution.

good stuff

shahidali's picture
shahidali
4063 pencils

this is the best of the three. see, this doesn't have the hottie you used in the stick note ad. yet, this should get the message better anc clear. don't tie products with sex to sell. thats weak creativity.

shahid

Prof's picture
Prof
1453 pencils

the whole campaign = not funny...

Quite really.

thefakehuman's picture
thefakehuman
410 pencils

nice...gets the job done

- Life Feeds on Life -

tridipnandi's picture
tridipnandi
220 pencils

this one is nice...

Guest's picture
Guest

a fantastic campaign! phew, advertising ain't dead after all

Guest's picture
Guest

I know this may come as a surprise to you but your judgement of good is so poor it's laughable. Just like these ads you've made.

Guest's picture
Guest

Old hat.

Temple's picture
Temple
9621 pencils

Try this formula for the quality of ads in AOTW : The larger the number of "guest" thumbs up comments, the lowest the actual quality of the idea.

Guest's picture
Guest

I worked on this, and this is my first comment so far. Which would mean my partner is going to town on the comments, but seeng as he's on vacation at a cottage where he claims there's no internet, I find that unlikely... unless he's lying about the Internet thing? Neil, this guy just busted you. I know you have internet access. Could you please check your email? I need you to check the copy I just sent you.

Thanks for the tip guest conspiracy theorist. Very helpful.

kgeiger's picture
kgeiger
7085 pencils

ROFL! Best of the three! :D

funky_frogii's picture
funky_frogii
2538 pencils

very gooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

I really like these spots. But I still think the writer should go back to the prairie town he came from.

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